Фандрайзинг в НКО: теоретические подходы и эмпирические исследования
Theoretical issues of fundraising implementation in nonprofits are covered in the current article. Theoretical concept of fundraising is examined through four types of communications, which differ by sphere and by message. The authors highlight a ROPES that is a five-step process of fundraising, and justify an evolution of fundraising models from direct advocacy to establishing relationships with donors. Fundraising of relationships is analyzed in comparison with transactional fundraising. The article highlights basic lines in research of this area, including research of philanthropy area and donors, studies of fundraising as a professional field and as a management functions for nonprofit organizations.