Математические методы оценки ТВ аудитории
Television in the modern media advertising industry is losing ground. In order to keep the leading position in the market it is necessary to compete with emerging Internet channel. To do this, TV must have high-quality and personalized data on TV audience. Modern Methods of Evaluation (peoplemeters panels) can not give a complete and error-free customer information. There is a need to develop a new approach to the evaluation of the TV audience, witch would account data and features available from the new digital technologies.