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Article

Определение принципов межкультурных бизнес-коммуникаций при сотрудничестве компаний России и Китая

Сахаров А. С., Мирхусанова Л. М.

The article deals with the concept of intercultural communication as the transfer of information, cooperation and management of business projects, taking into account partners' national peculiarities and mentality. indicators created by G. Hofstede and F. Trompenaars, who made a great contribution to the study of cross-cultural communication, are considered based on the example of the basic principles of intercultural communication in cooperation with Chinese representatives. The conclusion based on the results of the work is that one needs to follow a number of basic principles set out in the article, targeting the fruitful cooperation with Chinese partners.