Очевидное зло? Неочевидное благо?
The article traces the influence of Cristian moral traditions that perceiv virtue and sin as diametrical opposites, on subsequent European culture (from the theory of ethical sentimentalism to Marxism). Various situations in which such a dichotomous approach fails are being discussed. A detailed analysis of how obvious evil in fact becomes non-obvious good is given.
Article presents the idea, that if the demand on a product can be described with high-elasticity of price, decrease in price can determine an increase in total revenue, but not necessary – in total margin (profitability). From one side the overstated prices on the product will decrease the intensity of its sales, from another side – will decrease the return on working capital, which is used for wholesale purchasing. Also it will increase risks of expiration period exceeding in retail network. Article considers questions of rational price setting and increase in efficiency of working capital employment for trade company.
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand.
The new approach to parity of prices is the subject of article. The base of this approach is estimation of parameters of model for comparison of prices between countries. The disparity of the prices is defined as a sharp deviation of the price from the parity. Milk is taken as an example. The model on which the parity of the prices is defined, has been developed for the longterm prices fore- casting. The realization of the certain scenario of development of a national economy is a base of such forecasting
The book addresses the major challenges of effective management of pricing in retail.
The article provides an overview of the methods of marketing research, which can be most useful for retail companies in assessing the possible reaction of buyers to certain pricing decisions.
Description of methods for analysis of sustainability for the company of the intended price changes.
This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
The article considers the Views of L. N. Tolstoy not only as a representative, but also as a accomplisher of the Enlightenment. A comparison of his philosophy with the ideas of Spinoza and Diderot made it possible to clarify some aspects of the transition to the unique Tolstoy’s religious and philosophical doctrine. The comparison of General and specific features of the three philosophers was subjected to a special analysis. Special attention is paid to the way of thinking, the relation to science and the specifics of the worldview by Tolstoy and Diderot. An important aspect is researched the contradiction between the way of thinking and the way of life of the three philosophers.
Tolstoy's transition from rational perception of life to its religious and existential bases is shown. Tolstoy gradually moves away from the idea of a natural man to the idea of a man, who living the commandments of Christ. Starting from the educational worldview, Tolstoy ended by creation of religious and philosophical doctrine, which were relevant for the 20th century.
This important new book offers the first full-length interpretation of the thought of Martin Heidegger with respect to irony. In a radical reading of Heidegger's major works (from Being and Time through the ‘Rector's Address' and the ‘Letter on Humanism' to ‘The Origin of the Work of Art' and the Spiegel interview), Andrew Haas does not claim that Heidegger is simply being ironic. Rather he argues that Heidegger's writings make such an interpretation possible - perhaps even necessary.
Heidegger begins Being and Time with a quote from Plato, a thinker famous for his insistence upon Socratic irony. The Irony of Heidegger takes seriously the apparently curious decision to introduce the threat of irony even as philosophy begins in earnest to raise the question of the meaning of being. Through a detailed and thorough reading of Heidegger's major texts and the fundamental questions they raise, Haas reveals that one of the most important philosophers of the 20th century can be read with as much irony as earnestness. The Irony of Heidegger attempts to show that the essence of this irony lies in uncertainty, and that the entire project of onto-heno-chrono-phenomenology, therefore needs to be called into question.
The article is concerned with the notions of technology in essays of Ernst and Friedrich Georg Jünger. The special problem of the connection between technology and freedom is discussed in the broader context of the criticism of culture and technocracy discussion in the German intellectual history of the first half of the 20th century.