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Article

Аксиологический аспект анализа отношений к инновациям у представителей разных поколений россиян

The article demonstrates the results of a study which aimed to identify the relationship between individual values and innovative installations. 380 Russian people acted as respondents in this research - representatives of young generation (till 25 years) and the adults (45 years are more senior). As the main research method was used a survey method, consisting in filling of specially prepared questionnaires in which the technique of measurement of individual values - PVQ-R and a technique “Self-assessments the innovative qualities” were used. The study confirmed the hypothesis that the value of the personal safety  hinders the adoption of innovations among adult respondents, and  public safety, by contrast, stimulate the adoption of innovations. The younger generation values "Independence of thought", "Stimulation", "Achievement", "Power: the dominance " stimulate the adoption of innovations.