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Article

Забота о себе и о Другом как моральная установка

The article serves as an overview and discussion of the relationship between altruistic and egoistic individual patterns of perception and behavior. The vector of the analysis is set by the discrepancy between social scientifi c and everyday discourses of care. Care is analyzed in the framework of the concept of moral foundations based on the results of anthropological research. Caring is viewed also as a tool of political and ideological pressure on the macro level and in the fi eld of organizational relations. From the standpoint of neurobiology and psychology the potential for integration of care of the Self and of the Other is off ered in the theory of identity. Using of Moral motives' theory as a framework for understanding of moral identity allows interpreting of the care of the Self as a study of the Self and going beyond the Self. Category of the care acquires transcendental nature — it is not the care about the Self integrity and individual wellbeing, it is a truly human way of being.