Stimulation of Individual Creativity in Electronic Brainstorming: Cognitive and Social Aspects
This paper reports on a study that examined the extent to which idea exchange within an electronic brainstorming session produces stimulation of individual creativity. The influence of ideas exchange on particular parameters of creativity was assessed in an idea-exposure paradigm. The design of the study involved the manipulation of the characteristics of stimuli: common, rare, and absurd ideas were presented to participants. The sample consisted of 144 undergraduate students. To measure creativity, I used the Russian version of Guilford’s “Unusual Uses” Verbal Test of Creative Thinking. Three parameters of creativity were analyzed: fluency, flexibility, and originality. Performed analyses revealed a significant effect of stimulus type on originality. Results also showed that the rare type of stimulus ideas produced positive influence on originality.