Визуальная политическая ирония в Рунете: кейс сообщества «Potsreotizm»
The article is devoted to the visual political irony, exemplified by the Russian Internet blogs. The subject of the research is the context, content and emotional background of political communication visual tools used in the «Potsreotizm» LiveJournal community which has been in existence for more than 10 years. Visual political irony is regarded as an outcome of the emotional evaluation of various events, expressed in «visual allegory». These specific metaphorical messages have the hidden meaning, easily interpreted by members of the Internet community. The research is based on the theory of irony and theory of visual analysis. We use qualitative methods to analyze the perception of power and public relations in the discursively active audience. Using an interpretative analysis of visual data, scenario analysis, a methodology for analyzing the situational irony, we assume that the visual political irony demonstrates the need for the social and political changes. The widespread visual forms of political irony are viewed as an emerging method of information transfer, designation of a social position and the formation of social boundaries.