Роль международных стандартов в развитии глобальных цепочек стоимости
This paper is devoted to the influence of standardization on emergence and development of global value chains (GVC). Nowadays trade in value added is the subject for heated debates. However, the role of standardization (in particular, international standardization) is highly underestimated. The study examines the history of the development of different types of standards, comparing different approaches to modeling the processes of standardization and develops recommendations for the economic policy of Russia on the basis of its present position in the GVC. At the moment, we can say unambiguously that standardization leads to the shift of firms from upstream stages of production to the field of design and marketing, where a greater chance to realize competitive advantages exists (downstream stages). For Russia, it means continuous improvement in the following areas: the development of large and small businesses in sectors that are not related to the energy, encouraging companies to establish supply chains and value chains, customer orientated businesses. In addition to the positive effects of standardization, the article also reviews some negative shocks. They occur when the standards are being introduced to small firms, or when accepted standards are not harmonized in accordance with international standards, or when there are no resources for modernization within the global value chain, or when there are no opportunities to move into new markets where standardization is lower, or when different standards are set to reach controversial objectives. Nevertheless, in all these cases, there are certain conditions which implementation will make standardization the most effective. These include, for example, a balance between the amount of the factor used in the production and the complexity of the technology. This condition is explained here both mathematically and by the example of the Chinese national program for certification of organic products. Thus, the importance of international standardization for the development of global value chains cannot be overstated, despite possible negative effects. That is why Russia should be actively involved in all of these processes in order to stimulate economic growth.