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Article

Формирование захватывающего потребительского впечатления в процессе использования интернета

Боговиз А. В., Бобровников Д. А.

The paper reviews the question of developing compelling customer experience during internet navigation. The author shows features of compelling customer experience that distinguish it from ordinary one. Both factors developing compelling customer and consequences of that kind of experience are highlighted under the review of most cited foreign sources.