Кейс-метод в научных исследованиях магистров менеджмента
This article discloses the case method’s essence as a research strategy, the framework methodology and the research studies’ design in management. Strengths and weaknesses of case method usage in masters’ of management research studies are reviewed in this work. The author discusses the prospects of using case method in business education, problems that might be encountered in business research and compares teaching and research cases as tools to build students’ research competency. Practical guidelines on how to use case method in masters’ of management programs are given in the conclusion. This article discusses several aspects of case studies as a research method. These include research and teaching cases’ comparative analysis, methodology and research design, strengths and weaknesses of case study as a research method.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.
In this paper the authors propose a new approach to teaching practical information security in higher school based on case studies. They justify its place in information security curriculum by providing an example from the experience of using the approach for BSc and MSc students of Higher School of Economics in the courses on «Technical and Organizational Aspects of Information Security and Information Security Technologies». This paper fills the gap in existing practices for teaching information security which currently lack in guidelines for designing case studies and integrating them into the curriculum.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management