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Article

Потребительская ценность торговой услуги: становление «розничного театра»

Мир экономики и права. 2014. № 12. С. 16-23.
Сахаров А. С., Зинчак Е. В.

The article is an abstract-analytical review of modern scientific approaches to the concept of customer value and customer experience in the context of the retail trade. The authors provided the most cited typologies of consumer value and systematized the constituent elements of the consumer experience. The conclusion about the need to integrate utilitarian and hedonic aspects of consumer experience and review of the role of the retail operator's interaction with customers was made.