Потребительская ценность торговой услуги: становление «розничного театра»
The article is an abstract-analytical review of modern scientific approaches to the concept of customer value and customer experience in the context of the retail trade. The authors provided the most cited typologies of consumer value and systematized the constituent elements of the consumer experience. The conclusion about the need to integrate utilitarian and hedonic aspects of consumer experience and review of the role of the retail operator's interaction with customers was made.
In the article experience of retail networks development in Russia is structured, stages of retail networks development in Russia are considered, and also general assumptions about trends are offered.
Article is devoted to burning issues of functioning of the retail alcohol market in Russia. The comparative-historical analysis of features of a legal regulation of retail trade in alcohol in the Russian state of the period of XVI – the beginnings of the XX century and in modern Russia is given. Attempt to designate dynamics of system of restrictive measures in retail realization of alcohol products in Russia from XVI to the XIX centuries is made. Historical analogies of the legal means used by the state for legal regulation of the Russian alcohol market at different historical stages are revealed. Groups of a legal ban of territorial, temporary, age, quantitative and price character are allocated. Emphases are placed on modern problems in forming of alcoholic policy in the Russian state and ways of their decision offered by history.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.