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  • Стратегическое партнерство как механизм увеличения капитала бренда высших учебных заведений: анализ российской практики
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News
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.

 

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Стратегическое партнерство как механизм увеличения капитала бренда высших учебных заведений: анализ российской практики

Управление экономическими системами: электронный научный журнал. 2012. № №7.
Elenev K. S., Барышникова М. Ю.

The article deals with the problem of universities brand equity growth. The authors highlight the networking aspects of university brand development and provide the theoretical footing for the modern processes of universities strategic partnerships development. Consequently, an in-depth research of Russian university-based strategic partnerships development is conducted in order to verify its impact on the university-brand development. Finally the key directions of further investigations on the field of university-based strategic partnerships are represented within the branding approach.

Research target: Education Economics and Management
Priority areas: management
Language: Russian
Text on another site
Keywords: сетевое взаимодействиеnetworkingмаркетинг образованияintegrated marketing communicationsинтегрированные маркетинговые коммуникацииhigher education institutions brandingmarketing of higher educationбрендинг вузов
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