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  • Необходимость управления доходами авиакомпании и назначение стратегии продаж билетов с учетом сверхлимитной вместимости на рейсе

Article

Необходимость управления доходами авиакомпании и назначение стратегии продаж билетов с учетом сверхлимитной вместимости на рейсе

Финансы и бизнес. 2012. С. 111-118.
Мозговая К. А., Носова Е. В.

The article discusses the utility of automated revenue management systems, designed for the needs of civil aviation. The analysis of revenue management systems in Russian airlines and Russian carrier position in the international air transportation market are provided. The need to use the automated revenue management system to increase profits of the operator is identified. A strategy of selling tickets, taking into account overbooking as revenue management strategy, allowing both to increase employment of passenger seats and reduce the loss of the carrier from possible no-show passengers to register, is considered. Creation of the simulator to assess the effectiveness of the commercial activities of the airline is proposed.