Участие пожилых россиян в добровольческой деятельности
Demographic population ageing means that older people are becoming more and more important actors in the market economy in their consumer roles as well as workers. Evidently, the role of older people is becoming equally important for organizations using volunteer labor. In this article we discuss current trends in social policy towards older people, active ageing concept, effect of volunteering on older people and its meaning for the society as a whole. We identify factors affecting older people’s involvement in volunteering on the basis of theories of human capital and social capital and evaluate their effects on older people’s volunteer participation in the Russian context. We use methods of logistic regression analysis and CHAID analysis.