СОЗДАНИЕ ИНФОРМАЦИОННЫХ АНАЛИТИЧЕСКИХ МЕДИАПРОДУКТОВ ДЛЯ ПРЕДПРИНИМАТЕЛЕЙ И РАСПРОСТРАНЕНИЕ ПО ВАЛИДНЫМ КАНАЛАМ КОММУНИКАЦИИ

Бизнес. Общество. Власть. 2025. № 1 (55). С. 39–55.

Илюшникова Т. А., Леликова А. А., Петров Д. И., Харюшин С. Н., Щепетильников Д. П., Яковлев А. С.

The article is devoted to the study of ways of interaction between business and government, the search and description of effective methods that can be used to distribute reliable and efficient information. The diversity of content on measures of state support for entrepreneurship, in its essence, should positively affect the general awareness of entrepreneurs about the available opportunities, as well as about the risks that they may face in the process of developing business. However, business community does not always analyze the reliability of received information or is unable to find relevant sources due to their huge number, or due to the fact that the sources of information do not meet the requirements of modern media content consumption – they are written in formal language, use outdated methods of bringing information to the target audience. You can find many points of view on the same question, while in the legal field the cost of error for an entrepreneur is high. In this regard, the availability of informative media products containing verified information on legal issues and measures to support small and medium-sized businesses is of high value to entrepreneurs.

Keywords: новые медиа, медиакоммуникации, региональная экономика, regional economy, information, национальный проект, малое и среднее предпринимательство, информирование, small and medium enterprises, new media, national project, mediacommunications