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News
July 16, 2026
Team Success: Aligning Means with Objectives
In corporations, sports, and academia, people often face challenges they cannot handle alone. In such cases, selecting the right team is crucial. Tatiana Mayskaya, Associate Professor at the HSE Faculty of Economic Sciences and the International College of Economics and Finance, together with colleagues from foreign universities, examined team characteristics and found that less diverse teams are better suited to objectives where a high average performance is important, whereas more diverse teams are preferable when avoiding failure is critical. The paper has been published in Economic Theory.
July 15, 2026
Economists Propose More Effective Approach to Reducing Smoking
Economists at HSE University have examined how smokers respond to changes in cigarette prices. When tobacco prices increase, cigarette consumption does not always decline. In fact, spending on tobacco may even rise: according to the researchers, a 1% decrease in cigarette affordability leads to a 0.28% increase in per capita tobacco expenditure. The findings suggest that to reduce smoking rates, tobacco prices must rise faster than household incomes. The study has been published in Voprosy Statistiki.
July 15, 2026
HSE MIEM Students to Develop Two Satellites from Scratch for Orbital Experiments
The devices, created by student teams, will conduct space research on the properties of promising solar cells, on-board energy storage systems, and serial electronics for student satellites.

 

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Фольклорное брендирование городов в цифровом пространстве: городские легенды Санкт-Петербурга

Креативные индустрии. 2025. Т. 1. № 3. С. 10–15.
Pakhomova A.

The study examines the strategies for disseminating St. Petersburg's urba klore in a digital environment and evaluates the representation of various plots i official, tourist, and social network spaces. The approach to folklore branding of cities through storynomics considers narrative a key tool for attracting tourists. The narrative potential of urban folklore provides trends in the prevalence of folklore plots in the main annels of digital communication and prospects for their integration into the turism promotion strate.
 

Research target: Philology and Linguistics Media and Communications
Language: Russian
DOI
Text on another site
Keywords: контент-анализтерриториальный брендингcontent analisysгородской фольклорurban folkloreГородские легендыUrban legends territorial branding
Publication based on the results of:
Интегрированные платформенные решения как инструмент сохранения и развития культурного наследия (на примере Самарканда и Санкт-Петербурга) (2026)
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