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Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers’ willingness to pay for sugar-free products
FRONTIERS IN NUTRITION. 2025. Vol. 12. Article 1644753.
The results suggest that, controlling for familiarity with the product, sugar-free labels significantly increased the willingness to pay due to the perception of sugar-free products as healthier than sugar-containing ones. However, this positive effect was overridden by a significant decrease in perceived tastiness and sweetness of products labeled as sugar-free compared to sugar-containing ones, which in turn led to a reduction in the willingness to pay. The overall effect of the label on the willingness to pay was, thus, insignificant. Additionally, we show that the effect of the label on perceived tastiness was fully mediated by perceived sweetness.
Conclusion: The opposing effects of the label on subjective product perceptions may be limiting the efficiency of sugar-free claims in changing consumer choices towards healthier food options.
Сорокин П. А., Bochaver A. A., Психология и право 2026 Т. 16 № 2 С. 118–131
Context and relevance. Information security for children and adolescents is currently a key subject of interdisciplinary research and practice. Data from Russian and international studies indicate a high prevalence of threats to the information security of minors, the main ones being cyberbullying, personal data theft, online pedophilia, involvement in destructive subcultures and movements, manipulation of minors ...
Added: July 7, 2026
Dvoeglazova M., Visual Cognition 2026 P. 1–16
Rectangularity can be an a priori constraint for the visual system to recover a 3D shape from a 2D image. Two psychophysical experiments (n = 16 each) were conducted to test whether observers are biased to perceive trihedral corners as rectangular and whether this bias is perceptual rather than a response bias. The results of ...
Added: July 6, 2026
М.: Институт консультативной психологии и консалтинга (ФПК-Институт), 2024.
The sixth volume of this year book on client-centered psychotherapy and person-centered approach, published by PCA Russia and the institute of counselling psychology and consulting (FPC institute) gathers the translations of Carl Rogers’ articles and his followers from Russia. They observe the peculiarities of client-centered psychotherapy and person-centered approach. The key components of Rogers’ triad ...
Added: July 6, 2026
Volkova N., Кочетков Н. В., Чикер В. А., Психологическая наука и образование 2026 Т. 31 № 3 С. 35–49
Context and relevance. Artificial intelligence is a technology with the potential to fundamentally transform all spheres of human life. Its rapid integration into everyday reality intensifies research dedicated to the psychology of using neural networks. However, the development of empirical research in the Russian scientific field is limited by the lack of validated psychodiagnostic tools that ...
Added: July 5, 2026
Хилинская О. С., Leykina A., Журнал клинического и прикладного психоанализа 2026 Т. VII № 2 С. 104–121
Questions of the interrelation of manifestations played out on the psychic stage and at the level of
the body have been the object of research in both psychiatry and psychoanalytic psychopathology
for a long time, since the time of Hippocrates. With the advent of psychoanalysis, a revolution took
place in the
fi
eld of psychosomatics, Freud brought something that would ...
Added: July 4, 2026
Imbault C., Slioussar N., Ivanenko A. et al., The Mental Lexicon 2026 P. 1–23
The study examines emotional responses to words representing a wide range of psychological valence and focuses on gender-related differences. We aimed to find out whether men and women differ in their emotional responses, and whether they can take the perspective of another gender. We used the slider paradigm (Warriner et al., 2017): participants saw a humanoid ...
Added: July 2, 2026
Shilmanskaya A., Leontiev D., Культурно-историческая психология 2026 Т. 22 № 2 С. 86–97
Context and relevance. The issue of personality changes has become a significant trend in personality research over the past decade. Traditional approaches to assessing the effectiveness of psychotherapeutic work are based on comparing measurement results before and after intervention. Objective. To test the visual “Trajectory” method for assessing the perceived trajectory of individual development and to verify its ...
Added: July 1, 2026
Васильчук М. С., Шаньков Ф. М., Chumakova M. et al., Psychology. Journal of the Higher School of Economics 2021 Vol. 18 No. 2 P. 247–258
The 2019 Coronavirus disease outbreak leads to negative psychological outcomes not only for healthcare workers and patients, but also for the general public. S. Hobfoll’s Conservation of Resources theory is one of the most applicable models for conceptualizing and evaluating natural and social catastrophes and their impact. A web-based screening has been conducted at the ...
Added: June 30, 2026
Luzhnova K., Психологические исследования: электронный научный журнал 2025 Vol. 19 No. 107 P. 1–18
This systematic review aims to synthesize and analyze current research on the characteristics of category learning in children with autism spectrum disorder (ASD) within the framework of the COVIS model, which posits competition between explicit (verbal) and implicit (nonverbal) categorization systems. The review includes 40 empirical studies published between 1981 and 2025, selected according to ...
Added: June 30, 2026
Antonova N., Федулова Е. В., Психологические исследования: электронный научный журнал 2026 Т. 19 № 107 С.
The aim of this article is to analyze the theoretical and methodological foundations of cognitive-behavioral coaching and to identify prospects for its further development and research. The article examines the historical prerequisites for the emergence of cognitive-behavioral coaching as a helping practice. The distinctions between cognitive-behavioral coaching (CBC) and cognitive-behavioral therapy (CBT) are analyzed. The ...
Added: June 29, 2026
Sautkina E., Bonnefoy B., Osin E., Journal of Environmental Psychology 2026 Vol. 113 No. August 2026 Article 103124
Several theories suggest that individual differences in the notion of the self are associated with relationship to nature and pro-environmental behavior. However, the diversity of existing theories makes it difficult to test this hypothesis in a comprehensive way. We combined a wide range of relevant constructs to explore whether self-centeredness (operationalized as a combination of ...
Added: June 29, 2026
Arzumanyan N., Shestakova A., Moiseeva V. et al., FRONTIERS IN NUTRITION 2025
Non-communicable diseases are influenced by multiple genetic, physiological, environmental, and behavioral factors, with dietary sugar consumption representing one of the key modifiable risk determinants. Interventions aimed at reducing sugar intake often rely on persuasive health messaging by experts, yet it remains unclear whether the expertise of the narrator of the message is an indispensable component ...
Added: November 27, 2025
Semenova D., Molodchik M., AlterEconomics (ранее - Журнал экономической теории) 2025 Т. 22 № 2 С. 161–184
This study traces the evolution of scientific views on willingness to pay (WTP), which comprises three main stages corresponding to changes in economic thought. The study is based on a review of 91 key publica- tions found via Google Scholar and e-Library. First, the neoclassical approach saw WTP as an objective measure of marginal utility ...
Added: July 7, 2025
Semenova D., В кн.: V Российский экономический конгресс «РЭК-2023». Том XIX. Тематическая конференция «Конференция молодых ученых» (сборник тезисов докладов)Т. XIX: Тематическая конференция «Конференция молодых ученых» (сборник тезисов докладов).: М.: Новая экономическая ассоциация, 2023. С. 180–184.
The article analyzes a neuroeconomic approach to assessing the willingness of consumers to pay in the food market. In particular, the key factors that are most often mentioned in the literature on consumer willingness to pay are identified and systematized, and the need to include in the list of studied factors of neural processes that ...
Added: March 19, 2024
Panidi K., Гребенщикова Я. С., Klucharev V., / Series 2311.09885 "arxiv.econ.GN". 2023.
In the present study, we use an experimental setting to explore the effects of sugar-free labels on the willingness to pay for food products. In our experiment, participants placed bids for sugar-containing and analogous sugar-free products in a Becker-deGroot-Marschak auction to determine the willingness to pay. Additionally, they rated each product on the level of ...
Added: November 30, 2023
Semenova D., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 264–290
This study examines the concept of willingness to pay in the context of a neuroeconomic approach. As an additional factor influencing the consumer’s willingness to pay for food products, in particular chocolate, the author proposes to include a cognitive neuro-response, reflecting the activity of individual areas of the brain involved in making a decision about ...
Added: October 2, 2023
Semenova D., Kulikova S., Yulia Zaripova Shamgunova et al., Food Quality and Preference 2023 No. 107 Article 104840
Willingness to pay (WTP) for food may be influenced by multiple custom and product characteristics, including food packaging. Thus, evaluating WTP for food and the contributions of individual factors, affecting it, remains a puzzling question for many fields, such as food science, economics and marketing. In fast-growing and high-volume markets, such as the market of ...
Added: April 4, 2023
Ntoumanis I., Davydova A., Sheronova Y. et al., Frontiers in Behavioral Neuroscience 2023 Vol. 17 Article 1147140
Sugar consumption is associated with many negative health consequences. It is, therefore, important to understand what can effectively influence individuals to consume less sugar. We recently showed that a healthy eating call by a health expert can significantly decrease the willingness to pay (WTP) for sugar-containing food. Here, we investigate which aspects of neural responses ...
Added: February 24, 2023
Ntoumanis I., Panidi K., Yaroslava Grebenschikova et al., FRONTIERS IN NUTRITION 2022 Vol. 9 Article 926875
Recent studies have revealed types of eating nudges that can steer consumers
towards choosing healthier options. However, most of the previously studied
interventions target individual decisions and are not directed to changing consumers’
underlying perception of unhealthy food. Here, we investigate how a healthy eating
call - first-person narrative by a health expert - affects individuals’ willingness to pay
(WTP) ...
Added: July 22, 2022
Rozhentsova E. V., Колегова К. С., Tretyakova E., Экономика сельскохозяйственных и перерабатывающих предприятий 2020 № 4 С. 63–66
In Russia, many citizens have a deficiency of vitamins and minerals due to their deficiency in the diet. This deficit can be made up by eating fortified foods. This study is devoted to the study of the attitude of Russian consumers to products enriched with vitamins and minerals. The theoretical study of the article is devoted ...
Added: June 8, 2020
Yormirzoev M., Rozhentsova E. V., Попов А. В., АПК: Экономика, управление 2019 № 1 С. 26–34
This article discusses the attitude of consumers to food without synthetic additives. The practical part of the study is devoted to the assessment of the willingness to pay for mayonnaise, which does not contain synthetic preservatives, by Perm consumers. The paper uses the contingent valuation method to determine the willingness to pay for the product. ...
Added: February 15, 2019
Food quality vs food patriotism: Russian consumers’ preferences for cheese after the food import ban
Yormirzoev M., Teuber R., Li T., British Food Journal 2019 Vol. 121 No. 2 P. 371–385
The purpose of this paper is to investigate the role of perceived food quality and consumer ethnocentrism and potential trade-offs between these two concepts in Russian consumers’ food purchase decisions after the implementation of the Russian import ban.The results suggest that most respondents do not consider domestically produced cheese as a risky product in terms ...
Added: October 23, 2018
Christopher J. Gerry, Kaneva M., Liudmila Zasimova, Health Policy 2017 Vol. 121 No. 11 P. 1177–1185
With low take-up of both private health insurance and the existing public drug reimbursement scheme, it is thought that less than 5% of the Russian population have access to free outpatient drug treatment. This represents a major policy challenge for a country grappling with reforms of its healthcare system and experiencing low or no economic ...
Added: November 2, 2017
Milovantseva N., Journal of Cleaner Production 2016 No. 127 P. 282–288
The United States lags other nations in adapting policy approaches that would stimulate cleaner consumption of Information and Communication Technologies (ICT) by limiting the use of potentially toxic materials in electronics production. This study analyzes nationally-representative U.S. data from a unique web-based survey to investigate whether American households are willing to support greening the ICT ...
Added: October 1, 2016