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Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers’ willingness to pay for sugar-free products
FRONTIERS IN NUTRITION. 2025. Vol. 12. Article 1644753.
The results suggest that, controlling for familiarity with the product, sugar-free labels significantly increased the willingness to pay due to the perception of sugar-free products as healthier than sugar-containing ones. However, this positive effect was overridden by a significant decrease in perceived tastiness and sweetness of products labeled as sugar-free compared to sugar-containing ones, which in turn led to a reduction in the willingness to pay. The overall effect of the label on the willingness to pay was, thus, insignificant. Additionally, we show that the effect of the label on perceived tastiness was fully mediated by perceived sweetness.
Conclusion: The opposing effects of the label on subjective product perceptions may be limiting the efficiency of sugar-free claims in changing consumer choices towards healthier food options.
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Medushevsky A. N., Вопросы теоретической экономики 2026 № 2 С. 146–164
It is generally accepted that the basis of social and legal stability in any society is a consensus on vir tue — the fundamental values of proper behavior, ways of maintaining and reproducing them. And, conversely, the destruction of this consensus is a sign of the loss of stability and divergence of positions of social ...
Added: August 26, 2026
Vlasenko D., Saranskaia I., Zakharov D., European Physical Journal: Special Topics 2026 P. 1–16
Hypergraphs provide a natural framework for representing neurophysiological interactions distributed across sets of sensors. A key methodological question is how hyperedges should be defined from frequency-resolved electroencephalography/magnetoencephalography (EEG/MEG) data. We demonstrate a construction strategy in which hyperedges are obtained from canonical coherence (caCOH), an extension of coherence that estimates coupling between multidimensional signal spaces. To ...
Added: August 18, 2026
Diachkova M., Lelik V., Dorofeeva S. et al., Language Resources and Evaluation 2026 Vol. 60 Article 68
This article presents the Russian Language-Monolingual corpus (RusLan-M, v.1.0), a longitudinal multimedia collection of early child speech from two Russian-speaking monolingual children: Tosya (ages 0;10–3;10, 246 recordings) and Yasha (ages 1;04–3;00, 42 recordings). The corpus consists of approximately 41 h (2,454 min.) of video recordings and 35,386 child utterances, available with transcriptions in the CHAT ...
Added: August 17, 2026
Vasilieva E., Trifonova A., Bultseva M. A., Current Psychology 2026 Vol. 45 Article 1320
The current exploratory study aims to reveal identity gaps and interpersonal communication strategies used by Russians to overcome social identity crises. Based on previous research, we assume that many Russians who live both in Russia and abroad face ethnic and national identity threats and experience different social identity crises due to recent geopolitical events. This ...
Added: August 6, 2026
Ulgen H., Journal of International Students 2026 Vol. 16 No. 17 P. 283–312
This study reports a secondary analysis of phenomenologically informed, semistructured interviews with 15 Turkish undergraduate and graduate students at three universities in Moscow and examines how peer networks function beyond emotional buffering to support academic engagement and institutional navigation in Russian–medium higher education. Drawing on social support theory, communities of practice, and community cultural wealth ...
Added: August 5, 2026
A. Radygina, S. Kulikova, Herald of the Russian Academy of Sciences 2025 Vol. 95 No. 6 P. 963–970
Musical training has a significant impact on brain organization, leading to functional and structural
adaptations that enhance auditory, visual, motor, and cognitive processes. This study investigates how
extensive musical training shapes functional brain connectivity by comparing professional musicians and
non-musicians. Using EEG phase-locking value (PLV) analysis, we examined neural synchronization across
alpha, beta, and gamma frequency ranges during music ...
Added: August 5, 2026
Zolotareva A., Социальные науки и детство 2026 Т. 7 № 2 С. 66–77
Context and relevance. Early detection of anxiety and depression symptoms is a priority task for the child and adolescent mental health system. As Russian practice traditionally relies on separate instruments, assessing anxiety and depression in isolation, there is a need for integrated instruments. Objective. To examine the factor structure of the Russian version of the ...
Added: August 4, 2026
Iskakova B., Kleinlein E. V., Prisyazhniuk D. et al., European Journal of Education 2026 Vol. 61 No. 3 Article e70810
This study examines pre-service teachers' (PSTs) attitudes towards inclusive education in Germany and Russia and investigates how they relate to teacher training curricula and teacher educators' discourse. A mixed-methods design was used, including an online survey of PSTs (n = 460) with an open-ended question, curriculum review and exploratory interviews with university educators in both contexts. The ...
Added: August 3, 2026
Reznichenko S. I., Кияненко И. К., Nartova-Bochaver S. K. et al., Экспериментальная психология 2026 Т. 19 № 2 С. 10–28
Abstract
Context and relevance. In the context of accelerated urbanization and a growing disconnect from the natural
environment, there is increasing interest in biophilic attitudes — a system of stable views, beliefs, and
evaluations that reflect a person’s relationship with living nature and shape their psychological well-being and
environmentally responsible behavior. Existing tools for their measurement, such as the ...
Added: August 3, 2026
Krivoshchekov V., Gulevich O., Frontiers In Social Psychology 2026 Vol. 4
Precarious manhood theory (PMT) explains men's compensatory responses to masculinity threats in domains such as affect, aggression, risk-taking, dominance, and social attitudes. While recent meta-analytic evidence suggests that masculinity threat has a small-to-medium average effect, recent preregistered replication work has failed to reproduce some influential masculinity-threat effects in a large representative sample, raising questions about ...
Added: July 28, 2026
Hachaturova M. R., Safonova A., Экспериментальная психология 2026 Т. 19 № 2 С. 51–66
Context and relevance. The influence of the environment on psychological well-being has been studied in a wide variety of contexts, including workplaces, schools, healthcare facilities, and digital spaces. However, the psychological well-being of university faculty, particularly in relation to their connection to the university environment in the wide sense, remains virtually unrepresented in psychological research. ...
Added: July 25, 2026
Vasiliev F., Vasilieva E., Мир психологии. Научно-методический журнал 2026 № 2 (125) С. 113–126
This study examines how various team aspects influence their evaluation
of teamwork outcomes. The research was conducted on a targeted sample in Russian
organizations. Using structural equation modeling, three groups of factors were identified:
team aspects that affected cognitive evaluation, emotional evaluation of work, and satisfaction
with the work process (team reputation and commitment); team aspects that did not ...
Added: July 22, 2026
Грудников Н. С., Пастухова Е. Г., Психология и право 2026 Т. 16 № 2 С. 198–214
Context and relevance. Mediation is a widespread form of conflict resolution with its own unique principles. Restorative justice, as a new paradigm in criminal justice, utilizes mediation as a form of implementation while adapting it to its own core concepts. Objective. The study aims to identify the differences between the value foundations of classical and ...
Added: July 22, 2026
Arzumanyan N., Shestakova A., Moiseeva V. et al., FRONTIERS IN NUTRITION 2025
Non-communicable diseases are influenced by multiple genetic, physiological, environmental, and behavioral factors, with dietary sugar consumption representing one of the key modifiable risk determinants. Interventions aimed at reducing sugar intake often rely on persuasive health messaging by experts, yet it remains unclear whether the expertise of the narrator of the message is an indispensable component ...
Added: November 27, 2025
Semenova D., Molodchik M., AlterEconomics (ранее - Журнал экономической теории) 2025 Т. 22 № 2 С. 161–184
This study traces the evolution of scientific views on willingness to pay (WTP), which comprises three main stages corresponding to changes in economic thought. The study is based on a review of 91 key publica- tions found via Google Scholar and e-Library. First, the neoclassical approach saw WTP as an objective measure of marginal utility ...
Added: July 7, 2025
Semenova D., В кн.: V Российский экономический конгресс «РЭК-2023». Том XIX. Тематическая конференция «Конференция молодых ученых» (сборник тезисов докладов)Т. XIX: Тематическая конференция «Конференция молодых ученых» (сборник тезисов докладов).: М.: Новая экономическая ассоциация, 2023. С. 180–184.
The article analyzes a neuroeconomic approach to assessing the willingness of consumers to pay in the food market. In particular, the key factors that are most often mentioned in the literature on consumer willingness to pay are identified and systematized, and the need to include in the list of studied factors of neural processes that ...
Added: March 19, 2024
Panidi K., Гребенщикова Я. С., Klucharev V., / Series 2311.09885 "arxiv.econ.GN". 2023.
In the present study, we use an experimental setting to explore the effects of sugar-free labels on the willingness to pay for food products. In our experiment, participants placed bids for sugar-containing and analogous sugar-free products in a Becker-deGroot-Marschak auction to determine the willingness to pay. Additionally, they rated each product on the level of ...
Added: November 30, 2023
Semenova D., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 264–290
This study examines the concept of willingness to pay in the context of a neuroeconomic approach. As an additional factor influencing the consumer’s willingness to pay for food products, in particular chocolate, the author proposes to include a cognitive neuro-response, reflecting the activity of individual areas of the brain involved in making a decision about ...
Added: October 2, 2023
Semenova D., Kulikova S., Yulia Zaripova Shamgunova et al., Food Quality and Preference 2023 No. 107 Article 104840
Willingness to pay (WTP) for food may be influenced by multiple custom and product characteristics, including food packaging. Thus, evaluating WTP for food and the contributions of individual factors, affecting it, remains a puzzling question for many fields, such as food science, economics and marketing. In fast-growing and high-volume markets, such as the market of ...
Added: April 4, 2023
Ntoumanis I., Davydova A., Sheronova Y. et al., Frontiers in Behavioral Neuroscience 2023 Vol. 17 Article 1147140
Sugar consumption is associated with many negative health consequences. It is, therefore, important to understand what can effectively influence individuals to consume less sugar. We recently showed that a healthy eating call by a health expert can significantly decrease the willingness to pay (WTP) for sugar-containing food. Here, we investigate which aspects of neural responses ...
Added: February 24, 2023
Ntoumanis I., Panidi K., Yaroslava Grebenschikova et al., FRONTIERS IN NUTRITION 2022 Vol. 9 Article 926875
Recent studies have revealed types of eating nudges that can steer consumers
towards choosing healthier options. However, most of the previously studied
interventions target individual decisions and are not directed to changing consumers’
underlying perception of unhealthy food. Here, we investigate how a healthy eating
call - first-person narrative by a health expert - affects individuals’ willingness to pay
(WTP) ...
Added: July 22, 2022
Rozhentsova E. V., Колегова К. С., Tretyakova E., Экономика сельскохозяйственных и перерабатывающих предприятий 2020 № 4 С. 63–66
In Russia, many citizens have a deficiency of vitamins and minerals due to their deficiency in the diet. This deficit can be made up by eating fortified foods. This study is devoted to the study of the attitude of Russian consumers to products enriched with vitamins and minerals. The theoretical study of the article is devoted ...
Added: June 8, 2020
Yormirzoev M., Rozhentsova E. V., Попов А. В., АПК: Экономика, управление 2019 № 1 С. 26–34
This article discusses the attitude of consumers to food without synthetic additives. The practical part of the study is devoted to the assessment of the willingness to pay for mayonnaise, which does not contain synthetic preservatives, by Perm consumers. The paper uses the contingent valuation method to determine the willingness to pay for the product. ...
Added: February 15, 2019