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МАРКЕТИНГ В ЭПОХУ ТУРБУЛЕНТНОСТИ: ПЕРЕСМОТР ОСНОВ НА БАЗЕ ФОРСАЙТА
Российский журнал менеджмента. 2025. Т. 23. № 2. С. 203–225.
Purpose: to analyze global trends that influence marketing and its main components, and to propose a methodological toolkit based on foresight that revises the fundamentals of marketing considering new realities. Methodology: a methodological approach allowing the use of foresight tools for a more in-depth and comprehensive analysis of marketing goals and objectives, identifying trends, working with the target audience, channels, and creating a unique value proposition is proposed. The empirical base of the Association of Managers (including marketing directors of Russian companies) was used to determine the competencies of the future marketer. Findings: An analysis of global trends, including those in the fields of economics, politics, ecology, energy, social development, and science, has shown their effect on the main components of marketing (the 7P concept). Application of the author’s approach shows how analysis tools can be applied in four groups that combine foresight instruments for each of the components of the 7Ps in the interests of future marketing. The results of the author's research, conducted jointly with the Association of Managers within the foresight framework of the future of management professions on the competencies determine the portrait of an effective marketing director over a 5-year horizon. As a result of this study, four scenarios for the future development of marketing in conditions of turbulence have been developed using foresight tools. Originality and contribution: more than 70 years of experience in global and Russian foresight research have been used to develop an original methodology for revising the essentials of marketing and determining future trajectories of its development (including in the form of scenarios). In existing academic and practical literature on marketing, such cross-disciplinary studies are extremely rare, despite the fact that most experts note the importance of this task.
Kuzminov Y., Kruchinskaia E., Koshel A. et al., М.: Издательский дом НИУ ВШЭ, 2026.
В научном докладе цифровые платформы впервые рассмотрены не как частный сегмент цифрового рынка, а как новый институциональный механизм организации экономики. В одной исследовательской рамке соединены экономика, право, социология, компьютерные науки, информационная безопасность, данные бизнеса и регуляторная практика — все то, что позволяет взглянуть на платформы как на институт со своими правилами игры. Особую ценность работе ...
Added: October 6, 2026
Lola I. S., Ostapkovich G. V., Asoskov D., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Потребительские настроения населения в III квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ.
В основу обзора положены ежеквартальные опросы более 5 тыс. человек в возрасте от 16 лет и старше. Такие опросы Федеральная служба государственной статистики (Росстат) проводит во всех субъектах ...
Added: October 6, 2026
Rastvortseva S., Tyushkevich Y., Salushkina Z. S., Journal of regional and international competitiveness 2026 Vol. 7 No. 2 P. 38–49
This paper examines the contemporary models of international competitiveness adopted by Big Tech corporations between 2010 and 2025. The study aims to identify the internal drivers underpinning the resilience of technological giants and to assess their capacity to withstand external shocks, including sanctions, geo-economic fragmentation, and regulatory shifts. To achieve this objective, the authors employ ...
Added: October 5, 2026
De Gruyter, 2026.
Post-Soviet Eurasia is one of the world's most geopolitically consequential and rapidly transforming regions. Developments across it increasingly reshape political, economic and social relations far beyond its borders. Understanding these dynamics is therefore both intellectually urgent and analytically demanding, requiring an interdisciplinary approach capable of moving beyond established categories and fragmented national perspectives.
This handbook provides ...
Added: October 5, 2026
М.: Национальный исследовательский университет "Высшая школа экономики", 2026.
В шестнадцатом выпуске электронного издания «Вестник Российского мониторинга экономического положения и здоровья населения НИУ ВШЭ (RLMSHSE)» представлены работы, подготовленные на основании данных лонгитюдного обследования домохозяйств «Российский мониторинг экономического положения и здоровья населения НИУ ВШЭ» (РМЭЗ НИУ ВШЭ) за 1992–2024 гг. В выпуске рассматриваются динамика доходов и расходов российских домохозяйств, тенденции развития рынка труда, социальное самочувствие ...
Added: October 5, 2026
Милицына П. С., Rozhkova K., Roshchin S. et al., Высшее образование в России 2026 № 8-9 С. 94–115
Привлечение и удержание молодых педагогов в школах является одним из важнейших вопросов для преодоления проблемы кадрового дефицита в системе образования. В статье анализируются особенности трудоустройства выпускников российских вузов педагогических специальностей выпуска 2021–2022 гг. На основе тотальных административных данных выявлены факторы, влияющие на вероятность их первоначального трудоустройства в школу и последующего закрепления в профессии. Результаты показывают, ...
Added: October 5, 2026
Автухова Е. Э., Larionov A., Плачинда К. Д., М.: Экономический факультет МГУ им. М.В. Ломоносова, 2026.
Данное методическое пособие разработано в соответствии с рабочей программой курса «Банковское дело», реализуемого на Экономическом факультете МГУ имени М. В. Ломоносова по специальности «Экономика» (бакалавриат), и может быть рекомендовано для подготовки к семинарским занятиям и самостоятельной работе студентов. ...
Added: October 4, 2026
Demidova O., Kazakova S., Applied Economics 2026 P. 1–14
This paper examines the nonlinear relationship between inflation and economic growth across Russian regions, contributing to the literature on the inflation-growth nexus by using subnational evidence from a large and economically heterogeneous country. Using panel data for 83 regions over the period 2015–2023, we estimate fixed-effects models with a quadratic specification of inflation. The growth-maximizing ...
Added: October 3, 2026
Tikhonova N. E., Karavay A., Социологическая наука и социальная практика 2026 Т. 14 № 3 С. 12–36
Drawing on data from the 2024 RLMS-HSE, the article shows that employmentrelated risks are increasingly being shifted onto workers in Russia, while employment differentiation already affects more than 40% of employed Russians, even without taking into account deviations from standard working hours, which are typical of most representatives of the mass social strata. Employment differentiation in Russia is characterized, ...
Added: October 2, 2026
Белов Б. П., Kocharian R., Самойлов И. А. et al., Стандарты и качество 2026 № 10 С. 105–109
Acceptance of enterprise AI search requires checking answer correctness and access controls, defining acceptable errors, and assessing whether testing is sufficient. A record for individual acceptance criteria was developed. Its eight fields link requirements and risks to system configuration, testing, and the acceptance decision. The fields are mapped to provisions in four Russian standards. The ...
Added: October 1, 2026
Пилюк Е. Р., Rozmainsky I. V., Журнал институциональных исследований 2026 Т. 18 № 3 С. 77–96
This paper analyzes the financial fragility оf cоmpanies in Saudi Arabia frоm 2012 tо 2025 based оn the Hyman Minsky’s financial instability hypоthesis and is the first attempt to apply this theory to a country dominated by Islamic banking. The authors test not only the relationship between the dynamics of financial fragility and the dynamics ...
Added: October 1, 2026
Klaro Ramires P. M., Veselova A., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 3 С. 699–718
As Russia transitions toward a green economy and reshapes its sustainable development agenda, understanding the external and internal factors influencing companies’ adoption of ESG principles is increasingly important. The study examines the relationships between external institutional pressure, internal organizational capabilities, and the effectiveness of corporate ESG practices. It focuses on external regulatory and non-regulatory mechanisms, ...
Added: October 1, 2026
Potanin B., Dolgikh S., Statistics and Probability Letters 2027 Article 110984
We derive bounds on the gradient and Hessian of the log-CDF, ln F(x), of the multivariate normal distribution. These bounds scale linearly and quadratically in ‖x‖ , respectively, with constants depending only on the covariance matrix. We demonstrate the usefulness of these bounds by proving asymptotic normality of the maximum-likelihood estimator of the multivariate probit ...
Added: October 1, 2026
Klochko O., Кузнецова М. П., Пространственная экономика 2026 Т. 22 № 3 С. 73–103
The article assesses China’s technological sovereignty in high-tech industries that form the ecosystem of physical artificial intelligence and its readiness to develop intelligent robotics. The aim of the study is to identify changes in China’s position in the global value chains of these industries through a comprehensive analysis of foreign value added used in production, ...
Added: October 1, 2026
Khestanov R., Социологическое обозрение 2026 Т. 25 № 3 С. 12–35
The article proposes a syntagmatic analysis of three historically constituted regimes for working with the future: linear determination, statistical branching, and loop reconfiguration. A syntagm is understood as an event-operation that exists only in its performance and simultaneously binds material, semiotic, and pragmatic registers. The analysis proceeds not as an intellectual history but as an ...
Added: September 30, 2026
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Nazarova A. G., Журнал Новой экономической ассоциации 2026 № 3(72) С. 87–104
The article explores how results of constructing aggregate national transfer accounts’ (NTA) estimates can be used for macroeconomic analysis and forecasts of current transfers in home economy. It presents the findings of the author’s study of their transfer modules over retrospective period of more than 10 years. The emphasis in the paper is focused on ...
Added: September 30, 2026
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
Bisson C., Jonathan Calof, Boukef N., Technological Forecasting and Social Change 2025 Vol. 215 Article 124112
This paper looks at three aspects of an anticipatory system -competitive intelligence and foresight as the sensory capacity and modeling part of the system and organizational agility which is seen in this paper as the adapting/acting part of an anticipatory system. CI and foresight (sensory capacity and modeling part of the system) are measured using ...
Added: June 30, 2025
Zinchenko M., Bagrationi K., Gordienko O. A., , in: Proceedings of the 23rd European Conference on e-Learning - ECEL 2024.: Academic Conferences International Limited, 2024. Ch. 55 P. 451–457.
In the changing profile of corporate education and learning, corporate universities are a major force for aiding organizations to actively embrace technological change and upgrade their human capital. This study examines how corporate universities adapt their techniques to keep up with fast-changing technology, making the learning process universal yet personalized. This study also examines the ...
Added: April 9, 2025
Эмеретли Х. С., Философия. Журнал Высшей школы экономики 2024 Т. 8 № 1 С. 168 – 187
The article discusses the conceptual framework of the concept of “suicide” and provides its philosophical definition. Continental philosophy has traditionally focused on the axiological and practical-ethical characteristics of suicide. The purpose of the article is to define and comprehend this phenomenon in the course of a polemic with the modern analytical philosophy of suicide. The ...
Added: June 5, 2024
Jonathan Calof, Colton B., Technological Forecasting and Social Change 2024 Vol. 198 Article 123036
Extensive research exists on the potential impacts of foresight; however, a comprehensive understanding of the factors that lead to foresight impact, particularly in influencing senior management decisions, is relatively sparse. This study addresses this by reporting on a Delphi and expert panel involving eight senior Canadian government foresight program leaders. These leaders were asked to ...
Added: December 1, 2023
Pace L., Saritas O., Deidun A., Marine Policy 2023 Vol. 148 Article 105433
The blue economy integrates commercial, research and innovation activities across diverse industrial sectors. Achieving a sustainable blue economy requires unlocking the potential of science and innovation to develop innovative ocean sustainability solutions. This study explores the role of foresight in co-creating alternative, preferred futures for a sustainable blue economy looking towards 2030 and in establishing ...
Added: September 8, 2023
Gurkov I. B., Morley M., / Series WP BRP "Basic research program". 2022. No. 65.
World Investment Report 2020 by UNCTAD identified several possible trajectories of development for many industries, namely re-shoring, regionalization, diversification, and replication. We argue that those trajectories of development may result in changes to prevailing corporate parenting styles and may also lead to the emergence of less common parenting styles. We present a typology of corporate ...
Added: September 21, 2022