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EMOTIONAL FRAMING AS A CONTEXT FOR THE PERCEPTION OF SOCIAL NORM VIOLATION
Social norms play a crucial role in shaping human social interactions and behaviors. They are the unwritten rules that dictate what is considered acceptable within a community, influencing how individuals act and respond to one another. Humans possess a remarkable ability to create, uphold, and enforce these normative standards, yet the strength and adherence to these norms can vary significantly across different cultures and societies. Emotional stimuli have been shown to trigger stronger neural responses in individuals, highlighting the importance of emotional arousal and valence in the perception and processing of social norms. This study aims to explore how perceived violations of social norms are affected by the emotional intensity of the information presented. By manipulating the emotional content of various sentences — categorizing them as highly emotional, less emotional, or neutral control conditions—we found that participants were more likely to deem situations unacceptable when violations of social norms were articulated in a more emotionally charged manner. This suggests that emotional framing can amplify the perceived severity of norm violations. Our research successfully replicates findings from previous studies conducted on samples from China and the United States, extending these insights to a Russian context. This crosscultural examination underscores the universal influence of emotional intensity on social norm perception while also acknowledging the unique cultural factors that may shape individual responses to normative breaches. Understanding these dynamics can enhance our comprehension of social behavior and inform interventions aimed at promoting positive social change.