Методология исследования идеологий: От поведенческого анализа к постструктуралистским контекстуальным моделям
The article analyzes the evolution of methods for the study of ideologies. The author demonstrates the limitations of the behavioral approach that has dominated in the 1950-1970. Development of critical discourse analysis discussed in the article as an opportunity to overcome this limitation. Special attention is directed to the contextual models of analysis of ideologies that allow for the variation in the values of ideological concepts, depending on the context. Highly evaluated the future of anthropological approach based on the theory of memes.