Invitation Design Elements in Web Surveys – Can One Ignore Interactions?
This paper investigates the effects on response and breakoff rates in Web surveys of e-mail invitation design elements including: subject line, estimated survey duration, and invitation length. The analysis is focused not only on the main effects, but also on an issue which has not yet been studied systematically: interaction effects between these design elements. A factorial complete block design Web experiment – among students, faculty, and administrative staff at the Higher School of Economics in Russia – varying the estimated length of the survey (10 vs. 20 minutes), subject line (formal “monitoring” vs. informal “help” request), and invitation length (short vs. long) was conducted. We discuss the results of the experiment and argue that we should not ignore interaction effects between design elements to understand response in Web surveys more thoroughly.
There is some evidence that a scrolling design may reduce breakoffs in mobile web surveys compared to a paging design, but there is little empirical evidence to guide the choice of the optimal number of items per page. We investigate the effect of the number of items presented on a page on data quality in two types of questionnaires – with or without user-controlled skips. Three versions of a 30-item instrument were compared, with 5, 15 or all 30 questions presented on a page, in two different surveys, one with skips and one without. We found that displaying 30 items on a page reduced the breakoff rate by almost a third compared to presenting 5 items per page in the questionnaire without skips, however, the difference was not statistically significant. In both surveys with and without skips the completion times were significantly lower in the 30-item per page condition; however, item nonresponse rates were also higher. We give some practical recommendations to guide choices while designing questionnaires for mobile web surveys.
The considerable growth in the number of smart mobile devices with a fast Internet connection provides new challenges for survey researchers. In this article, I compare the data quality between two survey modes: self-administered web surveys conducted via personal computer and those conducted via mobile phones. Data quality is compared based on five indicators: (a) completion rates, (b) response order effects, (c) social desirability, (d) non-substantive responses, and (e) length of open answers. I hypothesized that mobile web surveys would result in lower completion rates, stronger response order effects, and less elaborate answers to open-ended questions. No difference was expected in the level of reporting in sensitive items and in the rate of non-substantive responses. To test the assumptions, an experiment with two survey modes was conducted using a volunteer online access panel in Russia. As expected, mobile web was associated with a lower completion rate, shorter length of open answers, and similar level of socially undesirable and non-substantive responses. However, no stronger primacy effects in mobile web survey mode were found.
A large number of findings in survey research suggest that responses to sensitive questions are situational and can vary in relation to context. The methodological literature demonstrates that social desirability biases are less prevalent in self-administered surveys, particularly in Web surveys, when there is no interviewer and less risk of presenting oneself in an unfavorable light. Since there is a growing number of users of mobile Web browsers, we focused our study on the effects of different devices (PC or cell phone) in Web surveys on the respondents’ willingness to report sensitive information. To reduce selection bias, we carried out a two-wave cross-over experiment using a volunteer online access-panel in Russia. Participants were asked to complete the questionnaire in both survey modes: PC and mobile Web survey. We hypothesized that features of mobile Web usage may affect response accuracy and lead to more socially desirable responses compared to the PC Web survey mode. We found significant differences in the reporting of alcohol consumption by mode, consistent with our hypothesis. But other sensitive questions did not show similar effects. We also found that the presence of familiar bystanders had an impact on the responses, while the presence of strangers did not have any significant effect in either survey mode. Contrary to expectations, we did not find evidence of a positive impact of completing the questionnaire at home and trust in data confidentiality on the level of reporting. These results could help survey practitioners to design and improve data quality in Web surveys completed on different devices.
Adult mortality has been lower in Kyrgyzstan vs. Russia among males since at least 1981 and among females since 1999. Also, Kyrgyzstan’s mortality fluctuations have had smaller amplitude. This has occurred in spite of worse macro-economic outcomes in Kyrgyzstan. To understand these surprising patterns, we analyzed cause-specific mortality in Kyrgyzstan vs. Russia for the period 1981-2010, using unpublished official data. We find that, as in Russia, fluctuations in Kyrgyzstan have been primarily due to changes in external causes and circulatory causes, and alcohol appears to play an important role. However, in contrast with Russia, mortality from these causes in Kyrgyzstan has been lower and has increased by a smaller amount. As a result, the mortality gap between the two countries is overwhelmingly attributable to external and cardio-vascular causes, and more generally, to causes that have been shown to be strongly related to alcohol consumption. These cause-specific results, together with the existence of large ethnic differentials in mortality in Kyrgyzstan, highlight the importance of cultural and religious differences, and their impact on patterns of alcohol consumption, in explaining the mortality gap between the two countries. These findings show that explanatory frameworks relying solely on macro-economic factors are not sufficient for understanding differences in mortality levels and trends among former Soviet republics.
This article addresses the questions, What do children in urban areas do on Saturdays? What type of organizational resources do they have access to? Does this vary by social class? Using diary data on children’s activities on Saturdays in the Phoenix-Mesa-Scottsdale metropolitan area, the authors describe the different types of venues (households, businesses, public space, associations, charities, congregations, and government/tribal agencies) that served different types of children. They find that the likelihood of using a charity or business rather than a government or tribal provider increased with family income. Also, the likelihood of using a congregation or a government facility rather than business, charity, or household increased with being Hispanic. The authors discuss implications for the urban division of labor on Saturdays and offer research questions that need further investigation.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.