?
Бренды различных типов как инструмент формирования эмоциональных связей компании с потребителями
Реклама. Теория и практика. 2013. № 5. С. 314–331.
Pirogova Y., Выщеревич Я. И.
The article provides the analysis of strength and nature of emotional bonds between consumers and corporate, product and personal brands of different companies. Based on the survey of respondents involved in groups of brands in social network Vkontakte the authors consider the impact of each of three types of brands on emotional bonds with consumers creation.
Language:
Russian
Veselova L. S., Азия и Африка сегодня 2026 № 9 С. 38–48
The article examines the consumer practices of China’s middle class in the context of the transformation of Confucian values under the influence of market reforms, urbanization, the expansion of the domestic market, and the state ideology of contemporary China. The focus is on how traditional norms of family responsibility retain their normative significance while being ...
Added: October 12, 2026
Nikulina Y., / Высшая школа экономики. Серия EC "Economics". 2026. № 1.
This paper estimates the impact of the international sanctions of 2014 and 2022, as well as the food embargo, on the technical efficiency of agricultural enterprises. The assessment was carried out using panel data from agricultural enterprises specializing in dairy production in the Leningrad Region for the period 2010–2023, employing stochastic frontier analysis. It is ...
Added: October 11, 2026
Budennaya E., Русская речь 2026 Т. 4 С. 57–78
This study analyzes non-calendar and hypocoristic Christian names
within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
Added: October 11, 2026
Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
Added: October 11, 2026
Fudan Journal of the Humanities and Social Sciences 2026
This study reassesses whether economic globalization is compatible with carbon mitigation across nine Shanghai Cooperation Organization economies over 1997 to 2024. A sequenced panel design is applied: pre-estimation diagnostics establish cross-sectional dependence, slope heterogeneity, and mixed integration orders; fixed effects with Driscoll and Kraay standard errors provides the preferred conditional mean estimate; Hansen threshold regression, ...
Added: October 11, 2026
Торговые ограничения как инструмент международного давления (на примере импортных поставок в Россию)
Biryukova O. V., США и Канада: экономика, политика, культура 2026 Т. 10 С. 37–50
The article examines the theoretical and practical aspects of the application of trade restrictions as a tool of international pressure using the case of import supplies to Russia. Special attention is paid to legal conflicts within the World Trade Organization (WTO) related to the application of national security exceptions (Article XXI of the GATT), and ...
Added: October 10, 2026
М.: НИЦ Инфра-М, 2026.
This textbook synthesizes modern concepts and approaches in the field of project management and is designed for use in project management courses. The material is based on the recommendations of the International Project Management Association (IPMA) and international standards ISO 21500 and ISO 21502.
It meets the requirements of the latest generation of federal state educational ...
Added: October 10, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 1(57) С. 10–35
The story of the Tower of Babel (Gen 11:1-9) is one of the key episodes in the narratives of the Book of Genesis. In modern scholarship, various—often sharply divergent—datings of this pericope are proposed, as well as different interpretations of its place in the picture of the formation of the biblical text that was put ...
Added: October 9, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 2 (58) С. 322–349
Like other narratives in the Book of Genesis, the story of Cain and Abel (Gen 4:1–16) has been studied and commented upon for more than two millennia. However, recent scholarship has introduced significant revisions to traditional interpretations. Over the past five years, several monumental commentaries on Genesis 1–11 have been published, offering new—and sometimes mutually ...
Added: October 9, 2026
Seleznev M., Vestnik Drevnei Istorii 2026 Vol. 3 No. 86 P. 589–592
The article reconstructs the 'biography' of an alleged (in fact, non-existent) fragment of
4QDeutq said to contain a non-Masoretic reading of Deut 32 : 8. It traces how erroneous
references to the fragment emerged during the preliminary publication of the Scrolls in the
1950s, the scholarly attention this fragment received, its eventual disappearance from Qumran
studies after the official ...
Added: October 9, 2026
Aleskerov F. T., Вайншток А. П., Делахова А. М. et al., Информационные процессы 2026 Т. 26 № 3 С. 895–913
The development and effective management of territorial entities are priority issues for all states, particularly in the context of the digital transformation of public administration. Over the past decade, the integration of information technologies into municipal and regional planning has significantly altered approaches to strategic development, service delivery, and public engagement. This paper describes the ...
Added: October 9, 2026
Ronko R., Тимофеева В. Д., Индоиранские языки 2026 Т. 2 № 2 С. 117–146
The paper is devoted to the variable number marking in Shughni
nouns and reports the results of corpus and experimental studies. In some languages,
including Shughni, the marking of plural nouns is not compulsory. Many
factors such as animacy, referentiality, morphological and semantic properties,
or syntactic position may determine the presence or absence of number marking.
The corpus study investigates ...
Added: October 8, 2026
Ronko R., Zemicheva S., Труды института русского языка им. В.В. Виноградова 2026 Т. 3 № 49 С. 133–149
In the dialects of the Russian-Belarusian borderland, the verb byt’ ‘to be’ in the present tense is represented by a set of short (e, ё) and full forms (ecть, ёсць, etc.). This article investigates the variability of these forms in the dialect corpus of the village of Spiridonova Buda (Zlynkovskij District, Bryansk Region) and in ...
Added: October 8, 2026
Ronko R., RHEMA. РЕМА 2026 № 1 С. 9–20
In the introductory article to the thematic volume devoted to grammatical research on the speech of several villages, the main linguistic-geographical information about the dialect is presented, along with a description of the key methodological principles for working with the material. The dialects under study belong to the group of the Pskov dialects and border ...
Added: October 8, 2026
Bessonova E., Popova S., Fedulova M., Emerging Markets Review 2026 Vol. 75 Article 101564
To mitigate the shocks caused by the pandemic-related restrictions, many governments implemented extensive support measures for companies facing sharp declines in revenues. In Russia, loan guarantee programmes allowed many firms to apply for loans during the pandemic. As a result, the number of small loans soared. Participation in the loan guarantee programmes helped firms in ...
Added: October 8, 2026
Kuzminov Y., Koshel A., Kruchinskaia E., Russian Journal of Economics 2026 No. 12(3) P. 311–334
The expansion of digital platforms and ecosystems is reshaping consumption and the structure of modern markets. In the Russian context, a representative survey conducted by the authors indicates frequent online purchasing driven primarily by time savings, broader assortment and price accessibility. Platforms thus generate consumer benefits, including non-monetary gains that are not fully captured by ...
Added: October 8, 2026
Rezvykh P. V., Вестник Российского университета дружбы народов. Серия: Философия 2026 Т. 30 № 1 С. 127–143
The issue delivers an analysis of schellingian motives in the later works by A.F. Losev. The author brings information about Losev’s retrospective evaluation of Schelling’s influence on the formation of his own philosophical approach, it’s specific character and it’s grade. The author shows that all the main investigation projects of the later Losev which have ...
Added: October 7, 2026
Aleskerov F. T., Chaika E., Дерендяев А. Б. et al., Procedia Computer Science 2026 No. 287 P. 590–595
Under conditions of dynamic socio-economic changes, effective planning and decision-making are key factors in ensuring a high quality of life for the population in territories. This paper presents a decision support system for territorial administrations for the development and implementation of sustainable development strategies, using one of the regions of the Russian Federation – the ...
Added: October 7, 2026
Kuzminov Y., Kruchinskaia E., Koshel A. et al., М.: Издательский дом НИУ ВШЭ, 2026.
В научном докладе цифровые платформы впервые рассмотрены не как частный сегмент цифрового рынка, а как новый институциональный механизм организации экономики. В одной исследовательской рамке соединены экономика, право, социология, компьютерные науки, информационная безопасность, данные бизнеса и регуляторная практика — все то, что позволяет взглянуть на платформы как на институт со своими правилами игры. Особую ценность работе ...
Added: October 6, 2026
Lola I. S., Ostapkovich G. V., Asoskov D., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Потребительские настроения населения в III квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ.
В основу обзора положены ежеквартальные опросы более 5 тыс. человек в возрасте от 16 лет и старше. Такие опросы Федеральная служба государственной статистики (Росстат) проводит во всех субъектах ...
Added: October 6, 2026
Abramov R., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 1 С. 5–21
This paper examines the functions of corporate museums within the communication systems of contemporary Russian companies, focusing on the problematization of corporate history. The study investigates the ambiguous status of these institutions, which operate at the intersection of historical heritage preservation and managerial objectives for crafting corporate identity and image. The empirical foundation comprises in-depth ...
Added: September 20, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
/ Series SSRN Working Paper Series "SSRN Working Paper Series". 2026.
Assessment item development requires careful control of construct alignment, response structure, difficulty, language, and review evidence. Large language models can accelerate item drafting, but ad hoc prompting is difficult to audit or reproduce. AIGRA is an R package for structured, agentic item generation, review, and analysis. It supports tabular item-bank templates, Python-backed generation workflows, direct ...
Added: September 14, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026