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Russian Cultural Values and Workplace Communication Patterns

P. 189-198.

Cross-cultural communication issues, and their potential for creating obstacles to effective, successful organizational and professional interactions, have become a critical aspect of the movement toward a globalized society. Competent communication, a central instrument for an organization to create a sustainable competitive advantage, is further complicated when cultural differences must be managed (Persikova, 2002). To overcome these communication difficulties and lessen misunderstandings, individuals and professional organizations have instituted cross-cultural training programs, one of which is discussed in the final section of this essay.

В книге

Russian Cultural Values and Workplace Communication Patterns
Independence: Cengage Learning, 2012.