Intercultural Communication: A Reader
This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles--some commissioned solely for this text--that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life.
Cross-cultural communication issues, and their potential for creating obstacles to effective, successful organizational and professional interactions, have become a critical aspect of the movement toward a globalized society. Competent communication, a central instrument for an organization to create a sustainable competitive advantage, is further complicated when cultural differences must be managed (Persikova, 2002). To overcome these communication difficulties and lessen misunderstandings, individuals and professional organizations have instituted cross-cultural training programs, one of which is discussed in the final section of this essay.