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Книга

Managing Service, Education and Knowledge Management in the Knowledge Economic Era – Proceed-ings of the Annual International Con-ference on Management and Technol-ogy in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016). L. : CRC Press, 2017.

CRC Press, 2017.
Kuznetsov Y., Kapustina N.V., Maslova E.

The environment of entrepreneurial activity is numerous and heterogeneous. It includes
a large number of components, which have a different extent, nature and frequency of impact on the
organization. The question of assessment methodology of the entrepreneurial activity strategic risk factors is
sufficiently important. The aim of this study is to develop an assessment methodology model of the strategic
risk factors of entrepreneurial activity with the application of a scenario-based approach to identify
dependencies of the risk factors using statistical data for 10 years. By strategic risk factors are understood
changes in the external common business environment. The following methods were used in this study: a)
questionnaire of entrepreneurs and managers of small and medium enterprises, the Central Bank staff and
scientists on the subject of selection of indicators characterizing the external business environment; b)
correlation analysis; c) regression analysis; d) Delphi approach; e) scenario analysis methods. As a result of
the conducted study the main factors influencing the entrepreneurial activity to the fullest degree were
identified. Furthermore, a working hypothesis concerning the fact, that increase of standalone strategic risk
factors not always exerts negative influence on the entrepreneurial activity was confirmed. The proposed tools
of risk factors assessment and their influence on the entrepreneurial activity may be used both for assessment
of the organization environment and for assessment of various risk situations aimed at further use of the
obtained information when making decisions.
















Главы книги
Managing Service, Education and Knowledge Management in the Knowledge Economic Era – Proceed-ings of the Annual International Con-ference on Management and Technol-ogy in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016). L. : CRC Press, 2017.