Features of internet consumption in Russian rural settlements

Journal of Print and Media Technology Research. 2014. Vol. 3. No. 2. P. 85–93.

Давыдов С. Г., Logunova O.S., Петрова Е. В.

Russian media infrastructure is known to be more developed in big cities compared with smaller settlements. Thus, the rural audience is not a popular object of research. It is believed that the development of new media, including the internet, occurs with a certain delay there, and also the commercial potential of these types of customers is quite low.

Authors of the proposed article are aiming to answer the question: What are the features of internet development and consumption in rural Russia? The research is based on the results of several quantitative surveys, covering all the Russian population including rural residents, as well as two ethnographic research expeditions to the Kostroma and Rostov regions.

Ключевые слова: социальные сети, social networks, рунет, Runet, internet consumption, rural audiences, потребление интернета, сельские аудитории