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Case study "Food road to Tandex: what does a food tech startup do to become a part of a national IT gigant?"
Регистрационный номер: 0012-1-1
Формат: компакт-кейс
Предметные области: предпренимательство, стратегический менеджмент, финансовый менеджмент
Время действия: 2017
Дополнительные материалы: -
Annotation: The case presents a typical situation an entrepreneur faces when he/she develops the business and then decides to sell it. The text reveals real-life challenges, which are quite usual for beginning entrepreneurs around the world. It is based on a story of a successful Russian foodtech startup and allows analyzing a range of questions related to strategic choices as they were evolving in real life. The case may be used for the students of entrepreneurship at the bachelor and master levels, as well as MBAs. Depending on the students’ level, they may practice market analysis, a startup valuation, strategic decisions, or choice of strategy and materials for a pitch. The case is based on the data from fi eld research (interviews with one of the founders) and information from open sources. Additionally to the compact case, a sincere and detailed video-interview with Sergey Polissar (co-founder) is available. The interview reveals more details about the challenges and solutions, which shaped the young company.
Для ППС ВШЭ: Для доступа к полному тексту учебного кейса необходима авторизация через личную страницу преподавателя ВШЭ.
Для внешних преподавателей: По вопросам использования данного учебного кейса в образовательном процессе и получения доступа к методическим указаниям для преподавателей просьба обращаться по адресу электронной почты или через форму обратной связи на странице Ресурсного центра учебных кейсов ВШБ