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Youth activism in Russia: communication strategies in the age of integrated communications
As the world continues to integrate into a global village, bringing not only shared cultures but also national, cultural, and territorial conflicts, activism becomes an interdisciplinary and cross-border research subject. The article will identify the main influences on cotemporary youth activism studies from communication standpoint; it will then analyze Russian youth activist audiences through Bitzer’s (1992) framework of rhetorical situation; and, finally, it will review communication strategies employed by each of the audiences in order to conceptualize integrated communication strategies leading to action. The article argues that current social and political situation in Russia combined with rapid development of integrated communications produce three types of activist actors who differ not only in their perception of activism, but also in communication strategies used.