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  • Влияние фитнес-инфлюенсеров на формирование стандартов красивого и здорового тела среди студентов.
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News
July 9, 2026
HSE Economists Use Search Queries to Forecast Birth Rates
Researchers from the HSE Faculty of Economic Sciences have shown that the accuracy of birth rate forecasts for Russia can be improved by almost 50% by incorporating the dynamics of online search queries related to pregnancy and childbirth into forecasting models. In the best-performing models, the forecasting error fell from 4.6% to 3.2%. The findings have been published in Populations and Economics.
July 8, 2026
HSE Researchers Discover Who Eats Out in Russia-And Why
Around one-third of Russians (31.3%) rarely eat out or buy ready-made meals. The core group of active consumers—those who eat out or purchase prepared food almost every day or several times a week—accounts for only about 9% of the population. These are the findings of a study conducted by the HSE Institute for Social Policy. According to the researchers eating out is no longer a marker of high social status in Russia.
July 8, 2026
HSE University and RREDA Join Forces to Support 2026 Renewable Energy of the Planet Competition
HSE University and the Russia Renewable Energy Development Association (RREDA) have signed a partnership and information cooperation agreement to support Renewable Energy of the Planet—2026, a national competition with international participation for students and early-career researchers. Applications are open on the competition's website until September 20, 2026.

 

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Влияние фитнес-инфлюенсеров на формирование стандартов красивого и здорового тела среди студентов.

Образование. Наука. Научные кадры. 2024. № 4. С. 247–253.
Khisyamov R., Балахнин Г. А., Жеребятьев И. А.

The article is devoted to the problem of the influence of fitness bloggers on the formation of standards of beauty and health among students is an urgent task. In recent years, there has been a significant increase in the popularity of social networks and fitness influencers, which actively form ideas about beauty and a healthy lifestyle among young people. Social platforms provide fitness bloggers with unique opportunities to distribute content that has a profound impact on the perception of body and health ideals. However, despite the positive aspects, such as increasing motivation for physical activity and promoting a healthy lifestyle, there are significant risks associated with the spread of unrealistic standards of beauty and health. The authors made an attempt to assess the impact of fitness influencers on the formation of standards for a beautiful and healthy body among a wide audience and identify potential problems that may arise when viewing or buying content from fitness bloggers.

Research target: Economics and Management
Language: Russian
Full text
Keywords: качество жизниздоровьеобучениеtrainingmanagementdevelopmenthealthразвитиеquality of lifesafetyфитнес-культураfitnessфитнесfitness cultureбезопасностьfitness businessфитнес-бизнесfitness educationфитнес-образование
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