?
Привлекательность мест как комплексный индикатор удовлетворенности в маркетинге жителей
Гл. 2.5. С. 68–83.
Place attractiveness is considered as a combination of its ability to attract new residents, retain existing residents, and promote the natural growth of the population and settling of the natives. The complex category reflects residential satisfaction, on the one hand, and efficiency of place marketing, on the other. Being measured through spatial behavior indicators, it creates the opportunity for market segmentation on the theoretical level.
In book
Т. 1. , М.: ИНФРА-М, 2013.
Борисов И. А., Mitin I., Sharov G., Городские исследования и практики 2025 Т. 10 № 1 С. 38–49
The urban periphery, as opposed to the center, is characterized by a lack of symbolic capital, making it less attractive to residents and tourists. In this context, local identity, place images, and territorial brands are well represented and thoroughly studied in central districts with abundant symbolic capital but are lacking in peripheral areas. Defining the ...
Added: April 25, 2025
Sheresheva M. Y., Sharko E., Современные проблемы сервиса и туризма 2020 Vol. 14 No. 2 P. 7–17
The article discusses the role of customer experiences provided by theme parks that are a special kind of tourist attraction forming a unique tourist product. The goal of the study is to identify promising ways to boost the quality of theme park design and service in Russia. A systematic and situational approach, as well as ...
Added: September 20, 2021
Potapov D., Bozhya-Volya A. A., Shafranskaya I. N., Journal of Place Management and Development 2016 Vol. 9 No. 3 P. 313–330
This paper introduces and applies an assessment method designed to measure city satisfaction in relation to the subjective perception of individual well-being. A structural model of residential satisfaction assessment is developed. To test the model, we have carried out an empirical research study, employing a representative sample (1636 respondents) of the residents of Perm, a ...
Added: September 28, 2016
Bozhya-Volya A. A., Вопросы государственного и муниципального управления 2015 № 1 С. 53–68
Performance management of local governance in Russia becomes nowadays more important. It happens due to the fact that a quality of public and local services in a great extent determines a quality of day-to-day life. Nevertheless the performance management for local authorities couldn’t be formed downwards. Primarily these methods should provide citizens’ satisfaction of an ...
Added: October 20, 2014
Rozhkov K. L., В кн.: Удовлетворенность потребителя. Эмпирические исследования и практика измерения.: М.: ИНФРА-М, 2013. Гл. 1.7 С. 103–116.
Residential satisfaction with opportunities for living usual lifestyle is an important place attractiveness factor. The empirical study demonstrates a relationship between evaluations of attributes profiles of five Russian towns and attractiveness of these towns which is measured by spatial behavior indicators. ...
Added: September 13, 2013
Bozhya-Volya A. A., В кн.: Городская среда и развитие человеческого потенциала в городе Перми: проблемы, перспективы, задачи.: Пермь: НИУ ВШЭ - Пермь, 2013. С. 7–34.
В главе представлен анализ динамики количественных и качественных характеристик населения г. Перми в 2001-2011 гг. Кроме того, на основании изучения статистических данных и результатов социологического опроса жителей г. Перми выявлены основные проблемы городского хозяйства и социальной инфраструктуры города. В сравнении с городами, сходными по уровню развития, г. Пермь удерживается в общем потоке основных тенденций развития. ...
Added: August 5, 2013
Rozhkov K. L., / NRU Higher School of Economics. Series MAN "Management". 2012. No. 05.
The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built. The results of the ...
Added: March 24, 2013
Rozhkov K. L., / NRU Higher School of Economics. Series MAN "Management". 2012. No. 06.
The paper shows relationships between level of residential satisfaction and form of differentiation of marketing policy in place market segments. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and distribution of residents by the level of satisfaction as a ...
Added: March 24, 2013
Rozhkov K. L., Skryabina N., В кн.: XIII Международная научная конференция по проблемам развития экономики и общества. В 4 кн. Кн. 3.Кн. 3.: М.: Издательский дом НИУ ВШЭ, 2012. Гл. 3 С. 336–345.
The purpose of the study - identification and systematization of factors of place attractiveness for inhabitants (quality of local life). Research method is a survey of the population of the five cities of the Republic of Karelia. The most important results and conclusions of the study: place attractiveness depends on both objective factors of the ...
Added: December 5, 2012