Туристические достопримечательности Северного Кавказа в немецком медианарративе

Современный ученый. 2023. № 2. С. 70–75.

Милостивая А. И., Махова И. Н.

This article analyzes the media image of the tourist attractions of the North Caucasus on the basis of the German-language press. The focus of the research interest of the authors is the socio-cultural determination of the tourist discourse, as well as the comparison of the values in the country that is the purpose of the described trip and the values in the native culture of the tourist. The material of the study is publications of different genres devoted to tourist attractors in the North Caucasus, which were published in the German and Swiss media (Spiegel, Neue Zürcher Zeitung Magazin, Frankfurter Allgemeine, Focus). As a result of the study, the conclusion is made about the convergence of information about the attractiveness of nature and historical monuments of the North Caucasus region in the considered media narrative, as well as the narrator's assessment of its acceptability as a tourist destination in terms of the safety of tourists and the development potential of the tourism industry in the North Caucasus. The practical significance of the results of the study presented in this article is related to the possibility of their implementation in university courses of narratology, media linguistics, German language stylistics, linguoculturology, as well as in the course of studying the features of German oral and written communication on the topic "Tourism".

Keywords: Северный Кавказ, аксиологическая оценка, North Caucasus, туристический дискурс, discourse studies, дискурсология, медианарратив, media narrative, German press, axiological assessment, media image of the region, tourism discourse, немецкая пресса, медиаобраз региона