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ГЕОИНФОРМАЦИОННЫЕ СИСТЕМЫ В МАРКЕТИНГЕ ПРЕДПРИНИМАТЕЛЬСКИХ СТРУКТУР
Маркетинг МВА. Маркетинговое управление предприятием. 2019. № 1. С. 97–114.
Sidorchuk R. R.
In work some conceptual issues of using geographic information systems in marketing. The basic terms and uses of geo-marketing are presented. The current trends of value binding of consumer preferences to geodata are highlighted. The article defines the terms geomarketing, spatial data, geoinformation and GIS from a marketing point of view. As an example. A brief analysis of the marketing component “Business Navigator SME. Some features of this support system based on geomarketing are critically described and recommendations are given for its improvement.
Кумар В., MSW Management 2026 Vol. 36 No. 1s P. 1746–1753
This study explores how profitability, export efficiency, and cost functionality correlated with the financial sustainability index (FSI) for Indian manufacturing companies and the development of the early warning system. The study was conducted on 50 Indian manufacturing companies those participate in the export business, whose data has been collected for the nine quarters from 2023 ...
Added: May 19, 2026
Tekic A., Nguen C. M., Business Horizons 2026 Article In Press, Journal Pre-proof
Fast-moving consumer goods (FMCG) firms face intense pressure to internationalize, yet the traditional playbook—lengthy R&D cycles, costly market research, and standardized campaigns—often struggles to deliver local relevance at speed. This article argues that crowdsourcing—digitally mediated, large-scale consumer participation—can complement established internationalization tools by mobilizing local knowledge and community endorsement to mitigate key aspects of the ...
Added: May 19, 2026
Ulanov V. L., Springer, 2026.
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, ...
Added: May 19, 2026
Semerikova E. V., Салов А. И., The Journal of the New Economic Association 2026 Vol. 1 No. 70 P. 221–237
In this paper, we assess the extent of agglomeration externalities that
mirror on labour productivity gains while accounting for the direct and indirect effects
of transportation exposure. To this end we combine data on the local average wage and
employment with comprehensive information on the public transportation and road networks
of the Saint Petersburg Metropolitan Area, one of the ...
Added: May 19, 2026
Voytenkov V., Emerging Markets Review 2026 No. 101482 P. 1–37
This paper examines the effects of the 2008, 2014, and 2020 crises on household consumption patterns in Russian regions. The micro-level analysis is conducted using quarterly data from Rosstat's Household Budget Survey. Dependent variables are expenditure on food at home, out-of-home, alcohol, non-food items, services. Explanatory variables are household characteristics and dummy variables that capture ...
Added: May 18, 2026
Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1
This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...
Added: May 17, 2026
Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8
В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...
Added: May 17, 2026
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
Kazun A., Libman A., Yakovlev A., Eurasian Geography and Economics 2025
Small businesses are a crucial component of any country’s economy and are typically the first to suffer from external shocks. This study aimed to assess Russian small business preferences for various adaptation strategies to the restrictions on product supplies from Europe due to the 2022 sanctions. Creativity of private business is an important (and unexplored) ...
Added: December 4, 2025
Ахмадеев Р. Г., Kosov M., Вестник экономической безопасности 2023 № 4 С. 139–144
The study of the action of tax benefits and preferences in the Russian Federation as a stimulation of the economy and the disclosure of their main functions allowed to identify trends in the development of economic and social activities of economic entities of the national economy on the basis of the tasks set by the ...
Added: September 23, 2025
Petrovskaya N., Киселева С. С., Вестник Университета (Государственный университет управления) 2024 № 2 С. 23–30
The purpose of the study is to examine small businesses digital transformation in the US in the context of the COVID-19 pandemic. The subject of the study is the pandemic impact on small businesses digitalization in the US. The coronavirus had a huge impact on the small business sphere, influenced the distribution of these businesses ...
Added: June 23, 2025
Kazun A., Вопросы экономики 2025 № 5 С. 83–110
In the present study, we investigate which parameters of small businesses and characteristics of their owners are associated with a higher likelihood of continued operation. Our analysis employs data from ten waves of a longitudinal survey conducted on the SMBiz FOM small business panel from July 2021 through the end of 2023. Using survival analysis, ...
Added: May 21, 2025
Rodionova Y., Yakovlev A. A., Balaeva O., ЭКО 2025 Т. 55 № 2 С. 128–140
В статье анализируется, как изменилось участие предприятий в поставках по государственным заказам по 44-ФЗ и 223-ФЗ в условиях шоков 2019-2022 гг. Согласно результатам опроса российских промышленных предприятий, проведенного ИАПР НИУ ВШЭ, в 2019-2022 гг. в обрабатывающей промышленности госзаказы имели около 30% средних и крупных фирм, в 2019-2021 гг. - 26-27% малых фирм в 2022 г. ...
Added: January 28, 2025
Zhanna Sinkevich, , in: Topical Problems of Green Architecture, Civil and Environmental Engineering 2019 (TPACEE 2019), Moscow, Russia, November 19-22, 2019Vol. 164, 14016 (2020).: EDP Sciences, 2020.
Added: October 29, 2024
Demchuk O., М.: Финансы и статистика, 2011.
The article considers the peculiarities of small business development in the national economy, defines the nature and specificity of social responsibility of business in this sector. The author identifies methodological approaches to the development of a model of socially responsible small businessman and suggests forms of his professional training, defines the spiritual and moral basis ...
Added: October 21, 2024
Rodionova Y., , in: GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023.: Graduate School of Management, St. Petersburg State University, 2023. P. 602–606.
This paper, based on the surveys of manufacturing enterprises in 2022, analyzed the influence of formal state-business connections on enterprises’ chances of winning public contracts, and the dynamics of changes in firms access to public procurement in 2019-2022. We use information on state ownership, the firms’ membership in business associations, and assistance provided to local ...
Added: September 22, 2024
Анализ транспортной доступности жилищных комплексов г.Москвы на основе геоинформационной базы данных
Mkhitaryan S., Sidorchuk R. R., Skorobogatykh I. et al., М.: Русайнс, 2023.
The monograph is devoted to the issues of methodological support for rating residential capital facilities in large cities based on transport accessibility criteria. To solve the rating problem, a set of comprehensive assessments is required, including transport accessibility. The basis for this kind of research is geomarketing, which is based on the use of geographic ...
Added: February 4, 2024
Nazarova I. B., Moskovskaya A. A., Векторы благополучия: экономика и социум 2023 Т. 48 № 1 С. 173–189
The article discusses the expediency of a rating assessment that takes into account the cooperation of large
companies operating in Russia with social entrepreneurs. The current situation in Russia demonstrates the lack of the cooperation and the great need for the support of social enterprises from big business. Purpose. Determine the possibility of big businesses and social entrepreneur’s ...
Added: June 22, 2023
Chepurenko A., Galitsky E., Oslon A. A., Общественные науки и современность 2023 № 2 С. 90–110
Using the data of two waves of the longitudinal project started by the ‘Public opinion’ Foundation (July – November 2021, initial N = 750 people), the dynamics of strategies and factors of Russian small business’ adaptation to the shocks caused by the COVID-19 pandemic are examined. It is shown that: (1) assessment of the situation ...
Added: May 28, 2023
Petrovskaya N., Управление 2022 Т. 10 № 3 С. 48–57
The purpose of the study is to identify trends and problems of employment in the United States. The main objectives of the article are defined in accordance with the stated goal: to study the dynamics of employment in the 21st century, to assess participation in the labor force by different age groups and socio-demographic characteristics, ...
Added: October 31, 2022
Arkhipova M., Cherviakova A. A., Друкеровский вестник 2022 № 2 С. 86–109
Innovation activity of small industrial enterprises substantially varies across Russian regions that makes relevant the search of distinctive features of innovative entrepreneurship in Russian regions in order to develop targeted support for small innovative enterprises and to create new job places in digital economy. Multidimensional clustering of Russian regions by the indicators of small industrial ...
Added: October 24, 2022
Petrovskaya N., Финансовая аналитика: проблемы и решения 2017 Т. 10 № 3(333) С. 343–356
Importance The article reviews the significance of small businesses for creating and preserving jobs, and illustrates the USA where small businesses account for about a half of people employed in the private sector.
Objectives The research presents a comprehensive study into the role of small businesses in terms of job opportunities and preservation of the number of jobs.
Methods Drawing ...
Added: September 29, 2022
Petrovskaya N., Экономика устойчивого развития 2021 № 1(45) С. 104–107
Purpose: to consider the application of personnel marketing for small businesses. Discussion: the article shows the role of small businesses in providing employment. In the context of large-scale structural and technological changes, it is small businesses have sufficient flexibility and the ability to keep people busy. At the same time, it is very important to ...
Added: September 28, 2022