(НЕ)ВЕЖЛИВОСТЬ ПО-БАВАРСКИ (на материале политического дискурса южной Германии)

Немецкая филология в Санкт-Петербургском государственном университете. 2023. № 13. С. 358–375.

Пономарёва А. А.

Dialect is used not only as a means of spoken interpersonal communication, now-
adays it can be found in advertising, media and political discourse. Dialects, not being
the main language of political communication, can be used in contrast to the standard
language for explicit and implicit transmission of emotions and evaluation as well as
(im)politeness strategy in regional political discourse. The article examines the dialect
as means of reflecting (im)politeness in political communication. It analyzes exam-
ples with Bavarian dialect inclusions selected on the basis of the its morphosyntactic
features and Bavarian dictionaries data from articles on political issues published in
South German media, plenary session transcripts in the Bavarian State Parliament,
Salvator festival speech transcripts and speeches of the Bavarian politicians at the Po-
litical Ash Wednesday and the Gillamoos Festival published between 2003 and 2023.
Thus, the linguopragmatic analysis of dialect in political communication showed that
dialect inclusions can be used to represent both polite and impolite attitudes towards
the interlocutor. Politeness is performed by the speech etiquette formulae (greetings,
farewells and other polite expressions), because dialect defines belonging to the Bavar-
ian culture and is associated with homeland, contributing to the creation of a trusting
environment. In other cases, impoliteness, especially in relation to political opponents
and / or non-dialect speakers, is expressed through emotional-evaluative vocabulary
with pejorative meaning, appeal to non-Bavarian origin and disrespect for regional
traditions.

Keywords: вариативность, политический дискурс, variety, вежливость, political discourse, politeness, баварский диалект, impoliteness, Bavarian dialect, невежливость