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October 8, 2026
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Comparative Analysis of Rhetorical Moves in Student and Professional Project Proposal Abstracts

Business and Professional Communication Quarterly. 2024. Vol. 87. No. 1. P. 60–73.
Tatiana Permyakova, Tulyakov D., Balezina E.

Currently, the analysis of rhetorical moves is extensively applied to business genre
conventions. This paper adopts a corpus-assisted genre approach to compare three
major rhetorical moves in corpora of students’ and professionals’ project proposal
abstracts to elicit evidence-based recommendations for the pedagogy of business
communication. The findings indicate that, while overall features in the proposal
abstracts written by actual business professionals and those by students of business
vary quantitatively but not qualitatively, students focus more on the aim of the
project, and professionals tend to evenly highlight all sides of the project and position
it within the context.

Research target: Philology and Linguistics Media and Communications Other social sciences
Language: English
Full text
DOI
Text on another site
Keywords: project proposalcorpus-based analysisrhetorical moves
Publication based on the results of:
The expression of stance in L1 and L2 learners’ academic texts (2024)
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