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Behavior of Russian Premium Fashion Consumers and Designers after the COVID-19 Pandemic and International Sanctions
Emerging Science Journal. 2023. No. 7. P. 128–144.
The purpose of this paper was to investigate the emerging changes in Russian premium fashion brand consumers' behavior on the eve of the COVID-19 pandemic and international economic sanctions, the impact on foreign fashion brands' decisions to leave the market, and the willingness of some Russian fashion designers to scale their businesses and occupy vacated market niches. This problem had arisen for the first time; the situation is unexpected and unique. Therefore, the researchers combined multiple methods of data collection: (1) Observation; (2) Netnography to identify emerging changes in Russian consumers’ behavior, which increases the objectivity of the data obtained since personal contact was excluded; and (3) Expert in-depth interviews to assess the situation by Russian fashion designers. QDA and qualitative content analysis were used. Fashion designers in Russia percept the situation as an opportunity for business development, similar to the situation that occurred in Iran, but entrepreneurs understand the market risks and expect more serious measures of state support for business.
Kotelnikova Z., Вопросы экономики 2024 № 11 С. 18–34
The recent departure of international brands from the Russian markets is unprecedentedly; its consequences require thoroughly study, especially in the context of consumer behavior towards non-original goods. This paper analyzes the dynamics of counterfeit purchases in Russia in 2021—2023 and socio-economic factors that explain the purchase of fakes, given that the latter differ from standard ...
Added: November 11, 2024
Skorobogatykh I., Shirochenskaya I., Timokhina G. et al., Emerging Science Journal 2023 Vol. 7(Special issue) P. 128–144
The purpose of this paper was to investigate the emerging changes in Russian premium fashion brand consumers' behavior on the eve of the COVID-19 pandemic and international economic sanctions, the impact on foreign fashion brands' decisions to leave the market, and the willingness of some Russian fashion designers to scale their businesses and occupy vacated ...
Added: September 25, 2023
Akim M., Boltroukevich V., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 41–48.
Регистрационный номер: 0014-2-1
Формат: компакт-кейс
Предметные области: операционный менеджмент, поведение потребителей
Время действия: 2020
Дополнительные материалы: Руководство по использованию учебного кейса
Аннотация: The case illustrates how the design of the company’s operations, based on the Supra1 model, enables its overall strategy. Students are introduced to the design of the production and service processes at Ilya Sukhikh’s restaurant in the mid-range sector. They begin to see ...
Added: September 26, 2022
Parshakov P., Iuliia Naidenova, Gomez-Gonzalez C. et al., Journal of Business Ethics 2023 Vol. 187 P. 421–432
This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular video game character. We use a regression discontinuity design to exploit the quasi-experimental setting. The main ...
Added: May 31, 2022
Krasnikov A. V., Rebiazina V. A., Berezka S., , in: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic.: NY: Springer, 2022. Ch. 18 P. 367–388.
The purpose of this chapter is to examine changes in the well-being of Russian consumers, caused by the COVID-19 pandemic. Building upon both micromarketing and macromarketing perspectives, the authors identify key topics in studies of consumer behavior during the world-wide spread of a novel and deadly coronavirus, and examine changes in behaviors in relation to ...
Added: October 26, 2021
Berezka S., Rebiazina V. A., Muravskaia S., BRICS Journal of Economics 2021 Vol. 2 No. 1 P. 53–73
n the spring of 2020, the COVID-19 pandemic created a new reality. Each country has implemented different measures to contain the pandemic, which has had many consequences for society and businesses. The purpose of this paper is to improve understanding of how the COVID-19 pandemic has changed consumer behavior in the BRICS countries and discuss the role of consumer ...
Added: April 1, 2021
Berezka S., Демидова Д. А., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2020 Т. 19 № 4 С. 407–429
This study aims to identify the sense of entitlement of Russian consumers’ behavior in customer loyalty programs context. It describes the consumer sense of entitlement concept and its application to consumer behavior research based on an extensive literature review. Consumer sense of entitlement refers to the extent to which a customer expects special treatment from ...
Added: February 26, 2021
Berezka S., Sheresheva M. Y., Rebiazina V. A., , in: Annual GSOM Emerging Markets Conference 2020. Conference book.: Graduate School of Management, St. Petersburg State University, 2020. P. 214–219.
Purpose: This research focuses on the changes in consumer behavior including special requests and needs businesses should now take into account due to the new reality caused by the COVID-19 pandemic. It has led to the unprecedented and not yet fully investigated consequences for society and businesses during the world lockdown in spring 2020. Study ...
Added: February 20, 2021
Lyaskalo A., В кн.: Научно-практический комментарий к главе 22 "Преступления в сфере экономической деятельности" Уголовного кодекса Российской Федерации. Том 1.: Юридическая фирма «КОНТРАКТ», 2020. С. 356–361.
The article considers the signs of corpus delicti under Art. 181 of the Criminal Code of the Russian Federation, as well as qualification issues of violation of the rules for the manufacture and use of state assay marks ...
Added: December 31, 2020
Springer, 2021.
This book gathers selected papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. While the theoretical and empirical papers presented cover diverse areas of economics and finance in various geographic regions, the main focus is on the latest research concerning accounting/audits, banking, the economics of innovation, and empirical studies ...
Added: October 27, 2020
Стамалиева А. А., Rebiazina V. A., Daviy A., Вестник Московского университета. Серия 6: Экономика 2020 № 1 С. 104–134
The internet-retailing market is rapidly developing in the recent years, with an increasing number of consumers making online purchases. Growing market competition brings about greater variety of products and brands, growing purchasing power and the possibility to switch to competitors' products in the internet. All these make the research on a consumer journey in the ...
Added: February 5, 2020
Rebiazina V. A., Stamalieva A., Smirnova M., , in: Digital Transformation and Global Society, 4th International Conference, DTGS 2019Vol. 1038.: Springer, 2019. Ch. 66 P. 268–280.
e e-commerce market has been developing rapidly in recent years. The number of consumers making online purchases is increasing. In conditions of increasing competition in the market, a large selection of products and brands, increasing consumer power and ability to switch to competitor’s products through the internet, research on consumer loyalty factors in e-commerce market ...
Added: October 23, 2019
Kholod M., Golubtsov P., Varlamov A. et al., , in: Intelligent Decision Technologies 2019Vol. 2.: Springer, 2019. P. 101–111.
Added: July 31, 2019
Bazenkov N., Glamozdina E., Kuznetsova M. et al., / NRU Higher School of Economics. Series EC "Economics". 2019. No. 219.
This paper considers three hypotheses about the strategic origin of price dispersion in homogeneous product online sales. The first two are the $\varepsilon$-equilibrium and the quantal-response equilibrium (QRE) in a pure Bertrand setting involving the boundedly rational behavior of sellers. The third introduces the share of loyal consumers into the model of competition. These hypotheses ...
Added: July 24, 2019
Sheresheva M. Y., Buzulukova E. V., , in: Social Networks and the Economics of Sports.: Springer, 2014. P. 59–75.
The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in ...
Added: February 27, 2018
Ozhegov E. M., Demina E., / NRU Higher School of Economics. 2017. No. 175/EC/2017.
This research analyzes the impact of the degree of omnivorousness on consumer choice in the book market. Panel Scanner data for 2012-2015 were provided by a Saint Petersburg chain store. The final sample was restricted to 10,789 purchase occasions made by 3,709 loyal clients in 2015. We assessed the degree of omnivorousness through the use ...
Added: October 12, 2017
Dolgova M. V., Финансы, деньги, инвестиции 2016 № 1/2016 (57) С. 3–9
We analyse the integration processes in the activities of the customs authorities, aimed at preventing unfair competition and the spread of counterfeit products ...
Added: June 30, 2016
Antonova N., Кумар А., В кн.: Пятнадцатая международная научно-практическая юбилейная конференция "Экономическая психология: современные проблемы и перспективы развития". 24-27 ноября 2015 г.: Материалы конференции.: СПб.: Изд-во ИМЦ «НВШ-СПб», 2015. С. 25–29.
The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Using the method of structural modeling, the multifactor model of brand loyalty was created. It was found that brand satisfaction mediates the communication between brand image and brand loyalty, it means that when the customer satisfaction is low, ...
Added: December 5, 2015
Pugaeva M., В кн.: Материалы Международного молодежного научного форума "ЛОМОНОСОВ-2015".: М.: МАКС Пресс, 2015. С. 1–3.
В докладе представлены результаты исследования восприятия музеев Москвы посетителями. В рамках исследования были оценены удовлетворенность посетителей работой музеев, лояльность посетителей к музеям, определены варианты позиционирования музеев и построена пирамида здоровья бренда для каждого музея. По результатам исследования были разработаны рекомендации для дальнейшего развития музеев. ...
Added: May 14, 2015
Mozgunov P., Best papers of International conference of students and young scientists "Lomonosov-2012" 2012
The initial survey, which is described in this article, is only the first important step to more detailed and complete researches of innovation industry in Russia. A clear understanding of mechanisms of work of the coupons and their possible effects on consumer behavior together with a series of assumptions can be a good and sufficient ...
Added: November 10, 2014