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Modeling Customers Speed of Movement from POS- and RFID-Data
P. 101–111.
Kholod M., Golubtsov P., Varlamov A., Filatov S., Yada K.
Mkhitaryan S., Skorobogatykh I., Широченская И. П. et al., Emerging Science Journal 2023 No. 7 P. 128–144
The purpose of this paper was to investigate the emerging changes in Russian premium fashion brand consumers' behavior on the eve of the COVID-19 pandemic and international economic sanctions, the impact on foreign fashion brands' decisions to leave the market, and the willingness of some Russian fashion designers to scale their businesses and occupy vacated ...
Added: October 28, 2023
Akim M., Boltroukevich V., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 41–48.
Регистрационный номер: 0014-2-1
Формат: компакт-кейс
Предметные области: операционный менеджмент, поведение потребителей
Время действия: 2020
Дополнительные материалы: Руководство по использованию учебного кейса
Аннотация: The case illustrates how the design of the company’s operations, based on the Supra1 model, enables its overall strategy. Students are introduced to the design of the production and service processes at Ilya Sukhikh’s restaurant in the mid-range sector. They begin to see ...
Added: September 26, 2022
Parshakov P., Iuliia Naidenova, Gomez-Gonzalez C. et al., Journal of Business Ethics 2023 Vol. 187 P. 421–432
This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular video game character. We use a regression discontinuity design to exploit the quasi-experimental setting. The main ...
Added: May 31, 2022
Krasnikov A. V., Rebiazina V., Berezka S., , in: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic.: NY: Springer, 2022. Ch. 18 P. 367–388.
The purpose of this chapter is to examine changes in the well-being of Russian consumers, caused by the COVID-19 pandemic. Building upon both micromarketing and macromarketing perspectives, the authors identify key topics in studies of consumer behavior during the world-wide spread of a novel and deadly coronavirus, and examine changes in behaviors in relation to ...
Added: October 26, 2021
Berezka S., Rebiazina V., Muravskaia S., BRICS Journal of Economics 2021 Vol. 2 No. 1 P. 53–73
n the spring of 2020, the COVID-19 pandemic created a new reality. Each country has implemented different measures to contain the pandemic, which has had many consequences for society and businesses. The purpose of this paper is to improve understanding of how the COVID-19 pandemic has changed consumer behavior in the BRICS countries and discuss the role of consumer ...
Added: April 1, 2021
Berezka S., Демидова Д. А., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2020 Т. 19 № 4 С. 407–429
This study aims to identify the sense of entitlement of Russian consumers’ behavior in customer loyalty programs context. It describes the consumer sense of entitlement concept and its application to consumer behavior research based on an extensive literature review. Consumer sense of entitlement refers to the extent to which a customer expects special treatment from ...
Added: February 26, 2021
Berezka S., Sheresheva M. Y., Rebiazina V., , in: Annual GSOM Emerging Markets Conference 2020. Conference book.: Graduate School of Management, St. Petersburg State University, 2020. P. 214–219.
Purpose: This research focuses on the changes in consumer behavior including special requests and needs businesses should now take into account due to the new reality caused by the COVID-19 pandemic. It has led to the unprecedented and not yet fully investigated consequences for society and businesses during the world lockdown in spring 2020. Study ...
Added: February 20, 2021
Springer, 2021.
This book gathers selected papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. While the theoretical and empirical papers presented cover diverse areas of economics and finance in various geographic regions, the main focus is on the latest research concerning accounting/audits, banking, the economics of innovation, and empirical studies ...
Added: October 27, 2020
Sheresheva M. Y., Buzulukova E. V., , in: Social Networks and the Economics of Sports.: Springer, 2014. P. 59–75.
The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in ...
Added: February 27, 2018
Ozhegov E. M., Demina E., / NRU Higher School of Economics. 2017. No. 175/EC/2017.
This research analyzes the impact of the degree of omnivorousness on consumer choice in the book market. Panel Scanner data for 2012-2015 were provided by a Saint Petersburg chain store. The final sample was restricted to 10,789 purchase occasions made by 3,709 loyal clients in 2015. We assessed the degree of omnivorousness through the use ...
Added: October 12, 2017
Mozgunov P., Best papers of International conference of students and young scientists "Lomonosov-2012" 2012
The initial survey, which is described in this article, is only the first important step to more detailed and complete researches of innovation industry in Russia. A clear understanding of mechanisms of work of the coupons and their possible effects on consumer behavior together with a series of assumptions can be a good and sufficient ...
Added: November 10, 2014
Kuznecova K., Mozgunov P., Advances in Economics and Business 2013 Vol. 1 No. 3 P. 250–257
The purpose of this new study was to make a full and detailed profile of the typical Russian coupon site user. Moreover, the main factors that can influence decision of purchasing of coupon were determined and some of them were studied more detailed. The study involved 665 Internet users aged from 17 years living at ...
Added: November 7, 2013