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Интервенция электронных образовательных платформ в российскую систему образования: экосистемный подход
Within the framework of the ecosystem educational approach, the authors describe the processes of intervention by EdTech companies and the reformatting of the educational landscape of the Russian education system as a result of pandemic acceleration and postpandemic turbulence. The authors briefly review ecosystem approaches to the analysis of the transformation of the educational system and the processes of intervention in it by EdTech
companies, and summarize the positive aspects of the partnership between EdTech and higher education, with an emphasis on the lack of efforts towards the formation of a new educational ecosystem and the need to “harmonize” the relationship between innovative business institutions and traditional education. The study is based on a series of expert interviews with leaders of electronic educational platforms in the EdTech sector. The interviews focused on issues related to the structure of demand, the identification of competitive and collaborative strategies, the transformation of business models, the formats for the interaction of online platforms with traditional educational institutions, regulatory and subsidizing state interventions in the industry. The authors draw conclusions about the
pandemic acceleration in the development of educational platforms and the acceleration of the formation of a digital educational environment in the Russian education system, the increased positioning of online platforms as mediation hubs and communication centers of the educational ecosystem, the mutual convergence of EdTech companies and traditional educational organizations. The authors describe how electronic educational platforms have tested a whole range of different business strategies in a short time, involving both “niche” consolidation in the found special segments (project-based learning, working with talented children) and business scaling to a wide range of segments, types of education ( corporate, family formation) and geographical areas. In conclusion, the authors summarize that, with all the difficulties, the EdTech industry has a certain scaling potential due to the involvement of new unused segments of educational services’ consumers (individual and corporate), support and efforts of the state aimed at the digital transformation of the economy, the creative potential of companies that have learned to survive in crisis conditions.