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Business model transformation: what is known and what is to be further developed?
International Journal of Emerging Markets. 2025. Vol. 20. No. 4. P. 1373–1392.
Purpose
The paper presents a systematic literature review on business model transformation (BMT). The aim of the study is to determine the main research streams in BMT literature, develop a conceptual model on BMT research, and identify potential directions for future research.
Design/methodology/approach
WeThe authors use systematic literature review approach and provide a detailed protocol to meet reliability requirements. The study is based on the multi-layer in-depth analysis of 92 articles published in leading international journal in general management, international business, strategy, innovation, and organization studies.
Findings
The paper identifies a crucial importance of further research on BMT with regards to the context specificity of a company's country of origin, transformation of value delivery and value capture blocks of BMs, entrepreneurial techniques of BMT management, and international aspects of BMT.
Originality/value
By a means of systematic literature review, the paper envisages the current state of knowledge about BMT, traces the development of BMT research, classifies it, and identifies potential directions for future inquiries.
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