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Subject
News
September 11, 2026
How to Assess Students Knowledge in the Age of AI
A researcher at HSE University has proposed a flowchart to help lecturers decide how to assess students who use artificial intelligence. It shows where the use of AI should be restricted and where it can be incorporated into the learning process. The article has been published in IT Professional.
September 9, 2026
‘Balkan Hospitality Opens Doors: Studying Dialects on the Verge of Extinction
You cannot study spoken dialects from books. Instead, you need to go to a village, seek out its elders, and earn the trust of local residents before you can record hours of spontaneous stories. This is how Natalia Muravleva, Associate Professor at the Faculty of Humanities, conducts her research. Her internship in Serbia continued her long-standing study of dialects spoken by Macedonian settlers. In this interview, she discusses how diaspora cultural centres help researchers reach informants, why native speakers need to be interviewed only in their own language (otherwise, as she puts it, they may 'break'), and how a single field season helped her finalise her monograph. She also shares warm memories of autumn in Belgrade and of colleagues with whom grammar can be discussed in three languages at once.
September 9, 2026
Scientists Train Neural Network to Generate Process Plans from 3D Models
Researchers at the HSE FCS AI and Digital Science Institute have developed CAD2TechSpec, a framework that converts 3D models of mechanical parts into machining process plans—step-by-step instructions for machine tools. The solution aims to reduce the time required for the design and preparation of technical process documentation in mechanical engineering, aircraft manufacturing, and other high-tech industries. The study findings have been published in PeerJ Computer Science.

 

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?

Impact of Firm-generated Social Media Content on firm's Profitability

P. 109–113.
Ilya Naidanov

Social media content makes a significant impact on the financial performance of companies. This article deals with various characteristics of firm-generated social media content that affect company profitability. Previous studies use a limited set of firm-generated content metrics: only the presence of particular topic and content volume are
considered. This study extends the understanding of economic effect of firm-generated content by examining additional content characteristics, such as content type, vividness, interpost duration and time of publication. We use random effects regression to model firms’ profitability. We considered 161 Russian companies and their online publications on Russian social network Vkontakte during 2017-2021. Results demonstrate that content type, content vividness and interpost duration make no significant impact on firms’ profitability, whereas time of publication does: firms that publish content from 4am to 8am have higher profitability. These findings are useful for firms seeking to improve their content strategies in social media.

Language: English
Keywords: profitability social mediacontent strategyfirm-generated content

In book

GSOM Emerging Markets Conference 2022
M.: St. Petersburg State University Graduate School of Management, 2022.
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