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Subject
News
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.

 

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Российский рекламный ежегодник - 2011

M. : Аналитический центр Видео Интернешнл, 2012.
Veselov S. V.
Academic editor: В. П. Коломиец
Chapters
Тренды на российском рекламном рынке
Veselov S. V., В кн.: Российский рекламный ежегодник - 2011.: М.: Аналитический центр Видео Интернешнл, 2012. С. 48–62.
Статья посвящена основным трендам, имеющим место на современном рекламном рынке в России. ...
Added: April 18, 2013
Research target: Economics and Management Mathematics Sociology (including Demography and Anthropology
Priority areas: economics sociology management
Language: Russian
Keywords: рекламный рынок России
Российский рекламный ежегодник - 2011
Similar publications
Diversity of chaos with additional zero Lyapunov exponents in heterogeneous ensemble of quasi-periodic and chaotic systems
Kuznetsov A. P., Sedova Y. V., Stankevich N., Chaos, Solitons and Fractals 2026 Vol. 213 No. 12 Article 119309
We analyze the interaction of a quasi-periodic subsystem, in which two-, three-, and four- frequency quasi-periodic oscillations are possible, with a chaotic subsystem. A discrete version is obtained via the Euler scheme from the corresponding flow model. The dynamics of individual subsystems are discussed, including quasi-periodic bifurcations of invariant tori and the occur rence of ...
Added: October 16, 2026
Адаптация россиян к трансформирующейся реальности: индикаторы, состояние и факторы
Tikhonova N. E., Дудин И. В., Вестник Российского университета дружбы народов. Серия: Социология 2026 Т. 26 № 3 С. 830–846
На данных общероссийского опроса, проведенного Институтом социологии ФНИСЦ РАН в октябре 2025 года (N = 2000), показано, что реальная адаптированность к внешним условиям и объективные показатели адаптированности к ним - разные феномены. Объективные индикаторы адаптированности обладают меньшим эвристическим потенциалом, чем те, которые учитывают восприятие человеком соотношения своих потребностей и возможностей их удовлетворения. Адаптационный потенциал россиян ...
Added: October 16, 2026
Межрегиональные дисбалансы экономического роста в Китае
Mozias P., Социальные и гуманитарные науки. Отечественная и зарубежная литература. Серия 9: Востоковедение и африканистика 2026 № 3 С. 197–223
Abstract. Long-standing differences in development levels between China’s coastal and inland provinces intensified during the 1980s–1990s, at the early stages of market reforms. In response, from the late 1990s the Сentral government began implementing major development initiatives such as the “Go West”, the “Revitalization of the Northeast,” and the “Rise of Central China,” while in ...
Added: October 15, 2026
Политика в отношении абортов и оценка их распространенности в мире и в России
Sakevich V. I., Демографическое обозрение 2026 Т. 13 № 3 С. 4–28
The article analyzes modern legislation regarding artificial termination of pregnancy in countries around the world. Depending on the grounds on which abortion is permitted, five groups of countries are distinguished. Estimates have shown that about 60% of women of reproductive age live in countries with liberal legislation, where abortion is allowed at the request of ...
Added: October 15, 2026
Household environmental management practices, community engagement, and self-reported malaria incidence in urban and rural communities of Malawi
Lungu M. M., Davitadze A., Frontiers in Public Health 2026 Vol. 14 Article 1919768
Malaria control in Malawi relies primarily on long-lasting insecticide-treated nets (LLITNs) and indoor residual spraying (IRS), but transmission remains heterogeneous across districts. Previous research indicates that community-based environmental management strategies, such as routine drainage maintenance, vegetation removal, and effective household waste disposal, may reduce environmental conditions conducive to malaria vector proliferation. This study investigated the ...
Added: October 15, 2026
A Reproducible Microscopy Acquisition Pipeline and Microscopy-Aware Attention for Classification, Detection, and Segmentation of Microorganisms
Aleksei Samarin, Nazarenko A., Nazarenko D. et al., Machine Learning and Knowledge Extraction 2026 Vol. 8 No. 10 Article 330
Automated microscopic image analysis is essential for quantitative microbiology, yet manual acquisition and generic recognition models struggle with morphological variability and scene artifacts. We address both ends of this pipeline. First, we present a low-cost, open-source acquisition system, based on an Arduino UNO R3 microcontroller and NEMA 17 stepper motors, that automates focusing, magnification, and ...
Added: October 14, 2026
A survey on selection of supply strategies in material requirements planning based on the assessments of safety stock levels
Lukinskiy V., Lukinsky V., Sokolov B. et al., Annual Reviews in Control 2026 No. 62 P. 1–15
Enterprises planning material requirements must account for multiple sources of uncertainty. Considering the impact of yield uncertainty is of prime importance to decision-makers. To mitigate the effects of random yield on the continuity of manufacturing operations, we propose establishing a reserve stock to prevent shortages due to defective items within safety stock levels. If no ...
Added: October 14, 2026
Лидеры АПК в ЭКГ- рейтинге ответственного бизнеса в России
Vukovic N., Krivokhizhin O., Антонова В. Д., АПК: Экономика, управление 2026 № 8 С. 89–95
One of the key roles is given to the agro-industrial complex in the global agenda of sustainable development. The leaders of the sustainable development of the agro-industrial complex identify the main trends and set standards for responsible business conduct in the industry. This article is devoted to the analysis of the leaders of responsible business ...
Added: October 14, 2026
On Calculation of Robustness and Stability of Formal Concepts Based on Delta Measure
Parkhomenko V., Kulikova S., Buzmakov A. V., Lobachevskii Journal of Mathematics 2026 Vol. 47 No. 6 P. 2979–2992
The stability of formal concepts and its generalization as robustness are considered in the paper. We use an approximation of stability in the form of Δ-measure for fast calculations. A computationally efficient method for calculating robustness based on subcontexts is presented. We also present a new method to analytically evaluate the number of preimages for ...
Added: October 14, 2026
Shrimps as a fundamental object of nonlinear dynamics. Overview, properties and quasi-periodic generalization
Kuznetsov A. P., Sedova Y. V., Sataev I. R. et al., Mathematics and Computers in Simulation 2027 Vol. 2 P. 574–592
Universal bifurcation structures on the parameter plane of nonlinear systems, known as shrimps, are discussed. An overview of numerous examples from various fields of science is given. Shrimps are typical for both maps of different dimensions and flows. The varieties of shrimp are discussed and relevant examples are given. The similarity property on the parameter ...
Added: October 14, 2026
Varieties of regional innovation systems around the world and catch-up by latecomers
Kim J., Lee K., Industrial and Corporate Change 2026 Vol. 35 No. 5 P. 1122–1152
This study represents one of the first attempts to develop a global typology of regional innovation systems (RIS) across both advanced and catching-up economies, identifying distinct pathways for regional technological catch-up. Utilizing United States Patent and Trademark Office (USPTO) patent citation data from 33 regions worldwide over the period 2000–2017, we construct several RIS indicators, ...
Added: October 13, 2026
Динамика и особенности социально-экономического статуса интернет-пользователей в России (2003–2024 гг.)
Горюнов И. О., Dorofeeva Z., Социологический журнал 2026 Т. 32 № 3 С. 55–77
В статье анализируются динамика и особенности социально-экономического статуса интернет-пользователей в России в период с 2003 по 2024 г. на основе данных РМЭЗ НИУ ВШЭ. Цель исследования — оценка, в какой степени конкретные показатели социально-экономического статуса объясняют использование Интернета индивидом, а также того, как эта взаимосвязь менялась за рассматриваемый период. Для целей исследования интернет-пользователи были разделены ...
Added: October 13, 2026
Knowledge management in future communities enhances smart city initiatives: path and mediation
Xu S., Yu H., Ren T. et al., Journal of Knowledge Management 2025 Vol. 29 No. 10 P. 3410–3436
Purpose This study aims to investigate the role of knowledge management in enhancing urban innovation within the context of smart cities, with a particular emphasis on the function of future communities as foundational units of knowledge-driven development. It aims to distinguish the respective contributions of knowledge acquisition and knowledge sharing as input mechanisms, while examining the ...
Added: October 13, 2026
Poincaré series of valuations on functions over a subfield of complex numbers
Gusein-Zade S., Campillo A., Delgado F., Mathematische Zeitschrift 2026 Vol. 314 No. 1 P. 1–22
For a subfield $\K$ of the field $\C$ of complex numbers, we consider curve and divisorial valuations on the algebra $\K[[x,y]]$ of formal power series in two variables with the coefficients in $\K$. We compute the semigroup Poincar\'e series and the classical Poincar\'e series of a (discrete, rank one) valuation on it. ...
Added: October 13, 2026
Научный капитал и научная элита
Katchanov Y. L., Социологическое обозрение 2026 Т. 25 № 3 С. 36–61
The paper proposes a theoretical framework for analyzing the scientific elite, conceptualizing knowledge production as a dynamic structure shaped by internal contradictions. The scientific elite is understood not as a collection of outstanding researchers, but as a structural effect of knowledge production — a position within the scientific space that concentrates the maximum volume of ...
Added: October 13, 2026
Кто более вовлечен в видеоигры и страдает от игромании?
Radaev V., Социологический журнал 2026 Т. 32 № 3 С. 78–107
В работе раскрывается история появления и распространения в России компьютерных и видеоигр. Через призму межпоколенческого анализа на основе репрезентативных количественных данных исследуется рост вовлеченности россиян в видеоигры, а также растущая зависимость от видеоигр. В качестве основного источника информации привлекаются данные Российского мониторинга экономического положения и здоровья населения НИУ ВШЭ (РМЭЗ НИУ ВШЭ). Использовались данные за ...
Added: October 12, 2026
Как цифровые технологии проникали в жизнь россиян (фрагменты истории)
Radaev V., Форсайт 2026 Т. 20 № 3 Статья 31440
В работе раскрывается история появления пользовательских цифровых технологий и их распространения среди российского населения. По открытым интернет-источникам построена хронология ключевых событий с 1990-х годов. На основе репрезентативных количественных данных исследуется достижение сначала широкой, затем массовой и, в ряде случаев, всеобщей вовлеченности россиян в наиболее важные цифровые технологии. В качестве основного источника информации для анализа вовлеченности населения ...
Added: October 12, 2026
Новые формы потребления: социологический анализ
Kotelnikova Z., Radaev V., Sinyavskaya O., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 3(187) С. 3–12
На протяжении XX века происходило становление и развитие социологии потребления как самостоятельной отрасли со своими теоретическими основаниями и богатыми эмпирическими изысканиями. Сегодня нарастает потребность в пересмотре и обогащении многих сложившихся социологических подходов к анализу потребительского поведения в контексте новых глобальных вызовов. Цель специальной рубрики журнала «Мониторинг общественного мнения: экономические и социальные перемены», представляемой авторами этой вводной ...
Added: October 12, 2026
Wave scattering by a sloping beach of an arbitrary angle. Revisited: regular solution
Mishuris G., Meylan M. H., Pelinovsky E., Journal of Fluid Mechanics 2026 Vol. 1045 Article A4
In this paper, we revisit the classic problem of a wave field on a sloping beach of an arbitrary angle and propose a general approach that allows the computation of regular solutions of the problem regardless of the angle. We use the Mellin-transform technique, reducing the problem to singular integral equations with fixed-point singularities of ...
Added: October 12, 2026
Зачем (и как) измерять экономическое поведение домашних хозяйств: о проекте НИУ ВШЭ
Kuzminov Y., Ovcharova L., Radaev V., Вопросы экономики 2026 № 5 С. 5–16
This article introduces the special issue of the "Voprosy Ekonomiki" journal, which focuses on household economic behavior. The issue is based on the "Economic Behavior of Households" project, which has been implemented at the Higher School of Economics since 2023. The project consists of two components: a field component, which involves collecting sociological data, and ...
Added: October 12, 2026
Дифференциальная геометрия и топология. Курс лекций
Gusein-Zade S., М.: МЦНМО, 2026.
Книга содержит курс лекций по дифференциальной геометрии и топологии, читавшихся автором на механико-математическом факультете МГУ в разные годы. В дополнениях приводятся некоторые сюжеты (связности в расслоениях, теорема Фробениуса, производные Ли и др.), которые были включены в курс в отдельные годы либо содержались в аналогичных курсах лекций в Независимом московском университете. Для студентов математических и физических специальностей. ...
Added: October 12, 2026
Влияние санкционных шоков на техническую эффективность сельскохозяйственных предприятий: опыт молочного животноводства региона
Nikulina Y., / Высшая школа экономики. Серия EC "Economics". 2026. № 1.
This paper estimates the impact of the international sanctions of 2014 and 2022, as well as the food embargo, on the technical efficiency of agricultural enterprises. The assessment was carried out using panel data from agricultural enterprises specializing in dairy production in the Leningrad Region for the period 2010–2023, employing stochastic frontier analysis. It is ...
Added: October 11, 2026
Subsidy Effects on Productivity and Technical Efficiency of Corporate Dairy Farms in the Russian Federation
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Отдача от платформенной занятости на российском рынке труда: «премия» или «штраф»?
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
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