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Влияние цифровой трансформации на зеленую трансформацию бизнеса в Японии
Today technology plays a crucial role for the success of companies, and digital transformation helps
business to achieve environmental sustainability and to adapt to market changes. This article
examines the significance of digital transformation for Japanese companies in achieving of green
transformation. Green transformation attracts the attention of Japanese companies as a strategy for
corporate growth and competitiveness. In addition, green transformation is seen as an opportunity to
create new business models applying the experience of digitalization and digital transformation. The
green transformation process is observed on the cases of Japanese companies and shows that
Japanese business often considers green transformation as a tool to improve energy efficiency and
reduce carbon dioxide emissions.