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  • АНАЛИЗ КОНКУРЕНТНОГО ОКРУЖЕНИЯ ДЛЯ ПРИНЯТИЯ СТРАТЕГИЧЕСКИХ РЕШЕНИЙ В КОМПАНИИ SBERCLOUD
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News
July 6, 2026
Ancient Craniiform Brachiopod: A Newly Discovered Species with a Unique Shell Shape and Lifestyle
Scientists from HSE University, MSU, and Tallinn University of Technology have studied a fossil species of ancient brachiopods that lived in a warm sea in what is now northern Estonia more than 445 million years ago. These ancient brachiopods developed a cup-shaped shell with a protective 'cap' that shielded them from overgrowth by other marine organisms. The study has been published in Palaeogeography, Palaeoclimatology, Palaeoecology.
July 2, 2026
Researchers Discover How Spelling Errors Slow Down Reading in Russian
Psycholinguists from the Centre for Language and Brain at HSE University–St Petersburg have shown that words that are frequently misspelled are processed more slowly by readers, even when presented with the correct spelling. The researchers confirmed this effect for the first time using Russian-language materials and found that response speed is most strongly linked to how confidently individuals can distinguish the correct spelling of a word from an incorrect one. The study has been published in The Mental Lexicon.
July 2, 2026
HSE Develops App for Assessing Phonological Processing in Children
Researchers at the HSE Centre for Language and Brain have developed a new digital tool for assessing children's phonological processing skills—the ZARYA (Sound Analysis of the Russian Language) test battery. It is the first standardised application in Russia designed to provide a fast and reliable assessment of children's ability to distinguish speech sounds, retain them in working memory, and perform phonemic analysis. The app runs on Android tablets and smartphones and is available for download from RuStore. Details of the test validation have been published in the Journal of Speech, Language, and Hearing Research.

 

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?

АНАЛИЗ КОНКУРЕНТНОГО ОКРУЖЕНИЯ ДЛЯ ПРИНЯТИЯ СТРАТЕГИЧЕСКИХ РЕШЕНИЙ В КОМПАНИИ SBERCLOUD

С. 263–265.
Kravchenko T. K.

This paper proposes an approach to choosing the optimal strategy for increasing market share in Russia for SberCloud, which focuses its activities on providing cloud services. The approach is based on a combination of competitive intelligence methods and decision-making methods. An analysis of the identified external and internal factors of the company made it possible to identify many alternative strategies at the intersection of internal and external factors to increase the market share in Russia for SberCloud. To solve the problem of choosing the optimal strategy using the methods of analysis of hierarchies and analytical networks, as well as the MACBETH method, calculations were carried out and the corresponding results were obtained.

Language: Russian
Full text
DOI
Text on another site
Keywords: SWOT-анализстратегическое планированиеswot analysisCompetitive Intelligenceконкурентная разведкаstrategic planning

In book

Стратегическое планирование и развитие предприятий: материалы ХХIII Всероссийского симпозиума. Москва, 12–13 апреля 2022 г.
М.: ЦЭМИ РАН, 2022.
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