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Proceedings of the VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020)
Generation Y (Millennials) is a young generation that has several characteristics that are a far cry from the previous Generation X. Half of the employees of companies around the world are Generation Y, and their share will grow. They are the critical human resources of the near future. To build an effective workforce policy, necessary to study and identify the defining characteristics of Millennials. Talent acquisition marketing for Generation Y is aimed at developing a system of measures to attract, motivate, train, encourage young employees considering their value orientation and personal characteristics. The article presents the differences between Russian and foreign Millennials, gives recommendations for young generation training and management changes in companies. Companies can increase the productivity of the Millennials and achieve the best results in their work, using talent acquisition marketing.