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July 20, 2026
Scientists Create Open Dataset for Studying Concentration
A team of Russian researchers, including scientists from HSE University–St Petersburg, has developed the first open multimodal dataset containing recordings of brain activity, heart function, and video observations to help researchers understand what happens in the human brain during deep concentration. In the future, the dataset could accelerate the development of neural interfaces, rehabilitation technologies, and AI systems. The article has been published in Scientific Data.
July 20, 2026
‘Science Is Universal-It Knows No Borders
Fuad Aleskerov, Tenured Professor and Director of the International Centre of Decision Choice and Analysis at HSE University, together with his colleagues, has developed methods of network analysis in bibliometrics that have made it possible to identify patterns in the appearance and citation of publications in academic journals, as well as their influence on each other. When one or a number of studies are frequently cited by a wide range of journals, this is an indicator that the research is of high quality. By contrast, extensive cross-citation within a limited group of journals increases the likelihood of identifying a network of predatory publications.
July 20, 2026
Scientists Propose Method for More Efficient Resource Use in Machine Learning
An international group of researchers, including mathematicians from the AI and Digital Science Institute at the HSE Faculty of Computer Science, has provided a theoretical justification for a simple and computationally efficient method of estimating uncertainty in Stochastic Gradient Descent (SGD). The paper has been published on the scientific preprint server arXiv.org and presented at AISTATS 2026.

 

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Организация PR-кампаний по созданию имиджа региона

С. 7–12.
Bachurina N.
Language: Russian
Keywords: имидж регионаPR-кампаниятерриториальный PR

In book

Состояние и перспективы развития малых городов России
Воронеж: ИИТОР, 2007.
Similar publications
Проектный подход при обучении студентов планированию и организации PR-кампаний
Arkhangelskaya I., Архангельская А. С., В кн.: Рекламное и PR-образование в условиях информационнотехнологических перемен: актуальные вопросы и тренды: сб. материалов II Международной конференци.: Издательство Челябинского государственного университета, 2020. С. 33–38.
The authors describe their experience of project teaching university Bachelor level students whose majors are «Management» as well as «Advertising and Public Relations» how to plan and organize PR-campaigns.   планированию и организации PR-кампаний. Educational process was organized according to the algorithm:  from a small hypothetical situation to a real case and later to a project. ...
Added: May 14, 2020
Индустриальный туризм в продвижении старопромышленных регионов
Власова Н. Ю., Golubchikov O., Курилова Е. В., Известия Уральского государственного экономического университета 2017 № 4 (72) С. 19–31
The article considers the interplay between industrial tourism and the promotion and regeneration of old industrial regions. Methodologically, the research is based on the concepts of place marketing, regional development and industrial tourism and uses comparative and analytical methods. The article develops further insights into the role and functions of industrial tourism. The case of ...
Added: October 11, 2017
Управление имиджем региона
Rakhmanova O. V., Khoreva O., В кн.: Региональная экономика и управление развитием территорий. Учебник и практикум для бакалавриата и магистратуры.: М.: Юрайт, 2016. Гл. 10 С. 329–343.
В главе рассматривается роль имиджа территории в региональном развитии, а также особенности и опыт построения имиджевых региональных стратегий. ...
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Bachurina N., В кн.: Культура и сервис: международный туризм как глобальная проблема современности.: СПб.: СПбГУСЭ, 2011. С. 48–52.
В статье рассматриваются специальное мероприятие как PR инструмент по повышению привлекательности территории и развитию событийного туризма. ...
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Интернет-ресурсы о Воронежской области как средство трансляции имиджа региона
Bachurina N., В кн.: Человек в информационном пространствеТ. 1. Вып. 9.: Яр.: ЯГПУ, 2010. С. 256–259.
В статье рассматриваются современные интернет-ресурсы, с помощью которых создается образ Воронежской области в виртуальном пространстве. ...
Added: February 4, 2013
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