Рынок градостроительного проектирования через призму понятия «ценность»

Вестник Московского университета. Серия 6: Экономика. 2022. № 4. С. 138–168.

Amiantov S.

The market of urban planning design is rapidly changing and becoming more complex, and state organizations are forced to enter competitive markets with commercial customers, having no experience of competition and having only a relative understanding of the changing picture of the market and the values of its stakeholders (which are also rapidly changing). The current situation makes it necessary to study the values of potential customers and other stakeholders of the urban planning design market, which directly affect the activities of the designer. This study is an attempt to identify research areas and highlight the main approaches of researchers related to creating value in the urban planning design market, for which the method of bibliometric mapping with clustering by the method of co-words analysis is used. Four clusters of studies and 13 most relevant topics have been identified, for each of which a systematic review is given. The results of the study will allow laying a conceptual basis for further development of the topic taking into account Russian specifics, and it will allow design companies to improve the institutional structure, ensure effective functioning and understand their role in jointly creating value in the urban planning design market.

Keywords: ценность, value, стейкхолдеры, stakeholders, промышленный маркетинг, industrial marketing, urban planning, градостроительное проектирование