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Маркетинг совместного творчества
Бренд-менеджмент. 2010. № 6. С. 352–358.
Oyner O. K.
Language:
Russian
Nikiforova K., Kulikova S., Platonova T. et al., Journal of Modern Foreign Psychology 2026 Vol. 15 No. 3 P. 98–113
The increasing prevalence of technology in daily life has led to a rising demand for IT specialists. In response, educational curricula have been adapted to incorporate coding lessons as early as primary school. However, the cognitive processes underlying computational thinking (CT) — the ability to apply a systematic problem-solving approach akin to computer logic — ...
Added: October 4, 2026
Monahhova E., Gorodnicheva Y., Morozova A. et al., Psychology. Journal of the Higher School of Economics 2026 Vol. 23 No. 3 P. 512–527
The rapid proliferation of misinformation in digital environments poses a serious threat to public health, political institutions, and public discourse. Behavioral research has accumulated substantial evidence on why people believe and share false information, yet individual studies address cognitive biases, social factors, or emotional processes largely in isolation. Additionally, the influential integrative frameworks that do ...
Added: October 3, 2026
Demidova O., Kazakova S., Applied Economics 2026 P. 1–14
This paper examines the nonlinear relationship between inflation and economic growth across Russian regions, contributing to the literature on the inflation-growth nexus by using subnational evidence from a large and economically heterogeneous country. Using panel data for 83 regions over the period 2015–2023, we estimate fixed-effects models with a quadratic specification of inflation. The growth-maximizing ...
Added: October 3, 2026
Polarization of opinions in the group: a modeling algorithm considering the dynamics of social bonds
Chebotarev V., Andreyuk D., Elizarova Anastasiya et al., Procedia Computer Science 2022 Vol. 213 No. C P. 596–601
The dynamics of opinion in a group are of interest for a number of practical purposes. In particular, consensus helps and polarization of opinions hinders cohesive teamwork. Existing approaches for modeling opinion dynamics mostly do not take into account the dynamism of social relations in a group. This paper proposes an algorithm and a program ...
Added: October 2, 2026
Ragimova A., Imanaeva M., Nieto Doval C. M. et al., Frontiers in Human Neuroscience 2026 Vol. 20 P. 1–15
Background: Motor resonance reflects the activation of the motor system during the observation of others’ actions and is considered a physiological marker of the human mirror neuron system (MNS). This study investigated whether the excitatory and inhibitory balance in the primary motor cortex, driven by glutamatergic and GABAergic mechanisms, is linked to the strength of ...
Added: October 2, 2026
Tikhonova N. E., Karavay A., Социологическая наука и социальная практика 2026 Т. 14 № 3 С. 12–36
Drawing on data from the 2024 RLMS-HSE, the article shows that employmentrelated risks are increasingly being shifted onto workers in Russia, while employment differentiation already affects more than 40% of employed Russians, even without taking into account deviations from standard working hours, which are typical of most representatives of the mass social strata. Employment differentiation in Russia is characterized, ...
Added: October 2, 2026
Nisskaya A., Беляевская Е. С., Современная зарубежная психология 2026 Т. 3 № 15 С. 89–97
Context. The preschool period is a critical stage for the development of prosocial behavior. Children begin to understand the feelings of others, and the foundations of empathy and mutual assistance are formed. Situation-specific expressions of care can develop into more stable forms when children are embedded in a system of social relationships. However, the specific characteristics ...
Added: October 2, 2026
Pavlova A., Тихомирова Т. Н., Исматуллина В. et al., Вестник Санкт-Петербургского университета. Психология 2025 Т. 15 № 4 С. 610–632
Представлены результаты анализа психометрических свойств русскоязычной версии Шкалы личностной тревожности (STAI-T) на масштабной выборке студентов вузов Российской Федерации. Личностная тревожность отражает предрасположенность к чрезмерному проявлению тревоги в отношении широкого круга событий, восприятие их как потенциально опасных, что приводит к трудностям адаптационного характера, в том числе на этапе перехода в систему высшего образования. Уровень проявления тревожности ...
Added: October 2, 2026
Lubashevsky I., Lubashevskiy V., Physica D: Nonlinear Phenomena 2026 Vol. 498 Article 135441
We develop a novel cloud-function formalism describing the dynamical relationship between sensory-information processing in large-scale brain networks (supraliminal processing) and the content of the mental representation of an observed object. The formalism combines elements of neural field theory for large-scale neural activity with the spatial characteristics of perceived objects and their embedding in the environment ...
Added: October 2, 2026
Белов Б. П., Kocharian R., Самойлов И. А. et al., Стандарты и качество 2026 № 10 С. 105–109
Acceptance of enterprise AI search requires checking answer correctness and access controls, defining acceptable errors, and assessing whether testing is sufficient. A record for individual acceptance criteria was developed. Its eight fields link requirements and risks to system configuration, testing, and the acceptance decision. The fields are mapped to provisions in four Russian standards. The ...
Added: October 1, 2026
Пилюк Е. Р., Rozmainsky I. V., Журнал институциональных исследований 2026 Т. 18 № 3 С. 77–96
This paper analyzes the financial fragility оf cоmpanies in Saudi Arabia frоm 2012 tо 2025 based оn the Hyman Minsky’s financial instability hypоthesis and is the first attempt to apply this theory to a country dominated by Islamic banking. The authors test not only the relationship between the dynamics of financial fragility and the dynamics ...
Added: October 1, 2026
Klaro Ramires P. M., Veselova A., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 3 С. 699–718
As Russia transitions toward a green economy and reshapes its sustainable development agenda, understanding the external and internal factors influencing companies’ adoption of ESG principles is increasingly important. The study examines the relationships between external institutional pressure, internal organizational capabilities, and the effectiveness of corporate ESG practices. It focuses on external regulatory and non-regulatory mechanisms, ...
Added: October 1, 2026
Kotov A. A., Матушкина В., Котова Т. Н., Современная зарубежная психология 2026 Т. 15 № 2 С. 111–119
Контекст и актуальность. В обзоре рассматривается эффект выученного невнимания (трудности в обраще-нии внимания на информацию, которая ранее была нерелевантной) на примере категориального науче-ния. Цель теоретического обзора: сформулировать основные этапы изучения данного эффекта, обозначитьключевые работы, объясняющие факторы, влияющие на данный эффект (фактор задачи и семантическойнагруженности). Результаты. Приводятся доказательства того, что эффект рассматривается в настоящеевремя в разных ...
Added: October 1, 2026
Kotov A. A., Зайцева Е. С., Новые психологические исследования 2026 № 3 С. 35–54
Эффект категориальной различимости выражается во влиянии окружения целевого объекта при его запоминании: эффективность запоминания целевого объекта выше в условии его окружения объектами из той же суперординатной категории, к которой он относится, чем объектами из другой суперординатной категории.
Целью исследования было изучение эффекта категориальной различимости в условиях различной загрузки рабочей памяти – вербальной и визуальной.
Категориальная репрезентация играет ...
Added: October 1, 2026
Potanin B., Dolgikh S., Statistics and Probability Letters 2027 Article 110984
We derive bounds on the gradient and Hessian of the log-CDF, ln F(x), of the multivariate normal distribution. These bounds scale linearly and quadratically in ‖x‖ , respectively, with constants depending only on the covariance matrix. We demonstrate the usefulness of these bounds by proving asymptotic normality of the maximum-likelihood estimator of the multivariate probit ...
Added: October 1, 2026
Klochko O., Кузнецова М. П., Пространственная экономика 2026 Т. 22 № 3 С. 73–103
The article assesses China’s technological sovereignty in high-tech industries that form the ecosystem of physical artificial intelligence and its readiness to develop intelligent robotics. The aim of the study is to identify changes in China’s position in the global value chains of these industries through a comprehensive analysis of foreign value added used in production, ...
Added: October 1, 2026
Латыпов А. Ф., Психология и право 2026 Т. 16(3) № 3 С. 259–272
Abstract Context and relevance. The simultaneous presence of three to five age cohorts within a single organizational space makes intergenerational tension in contemporary organizations increasingly systemic, raising the need for a theoretical understanding of the nature and mechanisms of intergenerational conflicts. Objective. The article aims to provide a theoretical analysis of the phenomenon of intergenerational ...
Added: September 30, 2026
Dvoinin A., Развитие личности 2025 № Спецвыпуск С. 17–20
The article outlines A.M. Dvoinin’s personal reminiscences of his teacher, the prominent psychologist Valeria Sergeevna Mukhina ...
Added: September 30, 2026
Dvoinina V. K., Dvoinin A., Natural Systems of Mind 2026 Vol. 6 No. 3 P. 18–38
Background and research problem. The prevalence of epistemically unwarranted beliefs makes it critically important to study human cognitive capacities to resist indoctrination by pseudoscientific, conspiracist, and paranormal doctrines. The research problem addressed the question of whether cognitive abilities and rationality protect against susceptibility to epistemically unwarranted beliefs. Objective. To present a theoretical analysis of contemporary ...
Added: September 30, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Selskiy A., Snegirev A., Колбин Е. И. et al., В кн.: Цифровая клиентоцентричность. Как современные технологии помогают компаниям и государству сделать шаг навстречу потребителям.: М.: ИСИЭЗ ВШЭ, 2026. Гл. 2 С. 71–142.
The second chapter of the monograph analyzes the current megatrends of customer centricity, shaped by digital technologies and transforming the approaches of companies and government bodies to customer and citizen engagement. Based on semantic big data analysis (using the iFORA system) and expert interviews, the authors identify four key megatrends.
The first megatrend, proactive engagement and personalization, describes ...
Added: June 26, 2026
Buzaev F., Mullakhmetov R., Bogachev R. et al., Association for Computational Linguistics, 2026.
Playlist generation based on textual queries using large language models (LLMs) is becoming an important interaction paradigm for music streaming platforms. User queries span a wide spectrum from highly personalized intent to essentially catalog-style requests. Existing systems typically rely on non-personalized retrieval/ranking or apply a fixed level of preference conditioning to every query, which can ...
Added: June 22, 2026
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
Added: June 11, 2026