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News
August 18, 2026
HSE Scholar Presents Research on Postcards in Brazil and South Korea
Timur Khusyainov, Deputy Dean of theFaculty of Humanities atHSE University–Nizhny Novgorod, took part in two international conferences—the XVI World Congress of Rural Sociology in Porto Alegre, Brazil, and the 36th Annual Conference of the Alliance of Digital Humanities Organisations (DH2026) in Daejeon, South Korea. On his way to the conferences, the researcher also visited several other places, where he presented the experience of the Pochtovoe educational project.
August 18, 2026
Physicists Discover What Happens Inside a Stable Vortex
Large vortices with characteristic spiral arms are often observed in the atmosphere and the ocean. Physicists from HSE University have explained how these structures form and why they retain their shape. The researchers found that velocities at points located along the same vortex arc remain correlated even over long distances. At the same time, this correlation weakens rapidly with increasing distance from the vortex centre. These differences help explain the formation of spiral arms and may improve models of atmospheric and oceanic currents. The findings have been published in Physical Review Fluids.
August 17, 2026
‘I Dream of Simple Things
Anastasia Gergenreter specialises in applied statistics and econometrics. In this interview for the Young Scientists of HSE University project, she talked about why she studies addictive substance use, two very different Fishers, and the cherry blossom season at the Main Botanical Garden in Moscow.

 

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The Role of Emotional Information in Banner Blindness

Frontiers in Psychology. 2022. No. 8. Article 813440.
Sapronov F., Gorbunova E. S.

Modern theories in affective science postulate that emotional stimuli can affect subject’s attention. Emotional stimuli can guide and capture visual attention, which may be related to evolutional importance of quick reactions for emotional objects in the real life. The study examined the influence of valence and arousal of advertisement on the banner blindness phenomenon—ignoring the advertisement or interface details similar to it on the website. In two experiments participants were asked to find the information on the website, where different banners were placed. In the first experiment banners had the same valence, but different arousal. In the second experiment, the banners had different valence, but equal arousal. Contrary to the classical studies in affective science, we found that banners with neutral valence were recognized better as compared to negative and positive ones. The results are discussed in terms of user experience contributing to banner blindness occurrence.

 

Research target: Psychology
Language: English
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DOI
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Keywords: emotionsvisual attentionusabilityvalencebanner blindnessarousal
Publication based on the results of:
Solving cognitive tasks in interaction with digital interfaces (2021)
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