?
Предикторы успешности краудфандингового проекта
The article discovers determinants of a successful fundraising via crowdfunding. The undertaken analysis is based on the method of correlation and regression. Drawing on a dataset of over 12,000 projects carried out in Russia, this
paper reveals the relation between the success of the project and the initial launch parameters set by the author, as well as the information support during the project. The study identifies the learning effect which appears in raising chances for a successful fundraising for authors with previous crowdfunding experience. Also a correlation between comparability of the sponsor’s reward to his pledge and the success of commercial initiatives has been established. The research gives an indepth description of the crowdfunding and the underlying processes. Special attention
has been paid to the crowdfunding usage as an instrument for venture fundraising.