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Точки роста для хоккея с шайбой в системе мегасобытий
The system of international sports competitions began to spread actively in Europe in the late 19th - early 20th centuries. The sports calendar includes regular Olympic Games, World Championships and European Championships in various sports. The 20th century has seen a rapid increase in the total number of annual global sporting events: in 1912, only 20 such sporting events took place, in 1977 their number reached 315, in 1987 it grew to 660, and in 2005 - to 1000. This is means an average of three mega-events per day! 1 Significant gains in global viewership have been fueled by television broadcasts and advertisers' desire to position their brands and products on those broadcasts. The globalization of sports mega-events has made sports a new complex for the production of entertainment, information, sports services, media production, etc.